DE10--Digital Signage System

Closed Solicitation Posted

This opportunity was awarded. See the award notice from .

Solicitation number
36C24826Q0997
Agency
Responses due
Set-aside
Service-Disabled Veteran-Owned Small Business

Opportunity facts

Place of performance
Department of Veterans Affairs North Florida South Georgia VHS

Notice details come from SAM.gov. Updated .

About this opportunity

The Department of Veterans Affairs Veterans Health Administration, Veterans Integrated Service Network 8, seeks a turnkey cloud-based digital signage system installation and five-year managed services contract, with offers due August 7 and questions due July 31. The procurement is set aside exclusively for Service-Disabled Veteran-Owned Small Businesses (SDVOSB) registered in the SBA.

Place of performance spans 28 facilities across north Florida and south Georgia, including Malcolm Randall VAMC in Gainesville (primary administrative location at 1601 SW Archer Rd, Gainesville, FL 32608), Lake City VA Medical Center, and numerous VA clinics, Community Based Outpatient Clinics, and Vet Centers throughout both states. The contractor will install approximately 230 digital displays ranging from 45 to 65 inches across these locations.

The contract is Firm-Fixed-Price for a one-year base period plus four optional one-year periods (five years total if all options are exercised). Installation must be completed within 60 days of award, Monday through Friday, 8:00 a.m. to 4:30 p.m., excluding federal holidays. The deliverable is a complete turnkey solution including hardware, software licensing, cloud-based connectivity, a centralized Content Management System with role-based access, configuration, training, 24/7 help desk support, preventive and corrective maintenance, and custom content development. The system must maintain 98% availability and uptime, respond to service requests within 24 hours, and restore failed equipment within 24 hours. The NAICS code is 541850, Indoor and Outdoor Display Advertising; PSC is DE10. Evaluation weighs technical capability, relevant experience and past performance, and implementation and support approach combined as significantly more important than price. Service contract labor standards wage determinations apply to multiple Florida and Georgia counties. Offerors must be actively registered in SAM.gov at time of award.

Notice text

2 versions

Update #2 · Latest ·

1. Installation timeframe. Factor 3 states the Government will evaluate the ability to complete installation within the required timeframe. We were unable to locate a required installation timeframe or completion milestone in the PWS, Section B, or Attachments A C. Will the Government specify the required installation period (for example, days after contract award, or a required completion date), or should offerors propose an installation duration for evaluation? Within 60 days. Monday through Friday except nation holidays. 8am to 4:30pm

2. Attachment D Quality Assurance Surveillance Plan. PWS 7.3 states the Government will monitor performance in accordance with Attachment D Quality Assurance Surveillance Plan (QASP). Attachment D was not included with the solicitation. Will the Government issue Attachment D by amendment before the offer due date? Attachement is in this email.

3. Response and restoration times. Attachment B, Performance Standards Matrix, requires the contractor to restore failed equipment within the contract response and restoration timeframes and to respond to Government service requests within contractually established response times. We were unable to locate defined response or restoration times in the PWS or Section B. Will the Government establish required response and restoration times, or should offerors propose service level commitments as part of their technical and implementation approach? Within 24 hours

4. System availability standard. Factor 1 states the Government will evaluate reliability and uptime capability. Does the Government have a required minimum system availability or uptime percentage, or should offerors propose one? 98% of the time

5. Help desk hours of operation. PWS 5.12 requires help desk support but does not specify required hours. Please confirm the required coverage (for example, business hours Monday Friday, extended hours, or 24/7), or confirm that offerors should propose coverage. 24/7 Just in case an emergency arises.

6. Warranty period. PWS 5.11 refers to the applicable warranty period, and PWS 10.8 states the warranty period commences upon Government acceptance of each facility. PWS 5.3 separately requires that equipment that must be replaced during the period of performance be replaced at no additional cost to the Government. Please confirm whether the Government requires warranty and equipment-replacement coverage for the full five-year potential period of performance, including all exercised option periods. This is a service contract The government will own nothing

7. Custom content response times. PWS 5.10.2 states that the quantity of custom content requests, response times, revision limits, and associated performance standards shall be identified in Section B of the resulting contract or the applicable Contract Line Item Numbers (CLINs). Section B identifies quantity (up to five per month) and revision limits (up to two per item) but does not identify response times. Will the Government establish required turnaround times for custom content, or should offerors propose them? Within 24 hours

8. Information system security and accreditation (VAAR 852.239-70, 852.239-71). PWS 2(e) and 5.5 require a solution that operates independently of VA network infrastructure, and PWS 9.5 makes the contractor responsible for the security of contractor-furnished, cloud-hosted systems. The proposed commercial content management platform would reside entirely outside VA networks and would not store, process, or transmit VA sensitive information, personally identifiable information, or protected health information; it would display only Government-approved public messaging. Please confirm whether VAAR 852.239-71 (Information System Security Plan and Accreditation) requires a VA Authority to Operate or FedRAMP authorization for the contractor s commercial cloud content management platform under these conditions, or whether contractor-provided commercial security documentation (for example, SOC 2 Type II) is sufficient. We have submitted the VAAR and received it back. Since the vendor will not utilize VA Mainframe this is not necessary.

9. Section 508 accessibility (VAAR 852.239-75). Please confirm the expected scope of Section 508/ICT accessibility conformance. Specifically, does the requirement apply to the content management platform s administrative user interface, to contractor-developed displayed content, or to both, and is a completed Accessibility Conformance Report (VPAT) required with the offer or after award? Section 508/ICT accessibility requirements apply to all electronic information and technology provided under the contract. This includes both the administrative user interface of the content management platform and any contractor developed content that will be displayed. A large library of VA appropriate content must also meet Section 508 requirements and will be reviewed and approved by VA Public Affairs personnel prior to publication.

10. Display specification minimums. PWS 5.3 requires displays that provide high-resolution image quality but does not establish a minimum resolution or brightness. Attachment A specifies size ranges by facility. Will the Government establish a minimum resolution (for example, 1920×1080 or 3840×2160) and a minimum brightness in nits, to ensure comparable quotations? At most we have said commercial grade and high resolution. We want the best value for the Government.

11. Display size bands. Attachment A identifies displays in three ranges: 45" 50", 45" 55", and 55" 65". Please confirm that a single display size falling within more than one specified range (for example, a 50" display, which satisfies both the 45" 50" and 45" 55" ranges) is acceptable to satisfy quantities in each of those ranges. There is no range. Each location is specified of the size required for that location. It is not a range.

12. Quantity adjustments. PWS 4.1 states display quantities are estimates and may be adjusted by the Government before installation, and that the total contracted quantity will not be increased. If the Government reduces the total quantity of displays after award, please confirm how the firm-fixed-price CLINs will be adjusted. This is just for protection in case a determination is made to remove a display.

13. Attachment A data. (a) The Existing Electrical Available column is blank for the Compensation and Pension clinic at 5415 SW 64th St., Gainesville, while all other facilities indicate Government will Provide. Please confirm the electrical availability status at that facility. (b) The address listed for the Valdosta VA Clinic reads 348 Cloud-Based Dr. Suite B, Valdosta, GA 31601. Please confirm the correct street address. The address is correct and yes electrical is available at these locations.

14. Page limitations and attachments. The Technical Capability Volume is limited to 15 pages, and Factor 1 states the Government may evaluate product specifications, cut sheets, technical architecture descriptions, and sample screenshots. Please confirm whether manufacturer cut sheets, specification sheets, and architecture diagrams provided as appendices count against the 15-page limitation. Please also confirm the required page format (for example, 8.5" × 11", minimum font size and margins) and whether a cover page, table of contents, and transmittal letter are excluded from page counts. Manufacturer cut sheets, specification sheets, and architecture diagrams provided as appendices count against the 15-page limitation cover page, table of contents, and transmittal letter are excluded from page counts..

15. Invoicing frequency. Section B.1, paragraph 3, provides checkboxes for quarterly, semi-annual, or other invoicing, none of which are marked. Please confirm the required invoicing frequency for the recurring services CLINs. Offerors would propose monthly invoicing in arrears, consistent with the monthly CLIN structure. Monthly

16. Attachment B nomenclature. PWS 7.1 refers to Attachment B Performance Requirements Summary (PRS), while the issued attachment is titled Attachment B Performance Standards Matrix. Please confirm these refer to the same document. Attaached to email.

17. Past performance recency. The Relevant Experience / Past Performance Volume requires at least three references for similar projects performed within the last five years. Please confirm whether a reference for a project that began more than five years ago but continued into the last five years is acceptable. Yes

18. Site verification and connectivity risk. PWS 4.3 requires site verification after award, and PWS 5.5 makes the contractor solely responsible for all communications services. Because cellular signal conditions inside individual buildings cannot be verified before award and no pre-award site visit is permitted, please confirm how the Government will treat any facility where post-award verification establishes that contractor-furnished wireless connectivity is not technically feasible without Government-furnished network access. There is free public Wi-fi at all facilities.

Can the Government provide floor plans, photos, mounting locations, ceiling/wall construction details, and power availability?

PWS 4.2 says the Government may provide these items when available.

Are any displays outdoors or in specialty locations requiring enclosures, high brightness, tamper resistance, etc.?

No

Will mounting surfaces and electrical service be ready prior to installation?

PWS 4.2 says the Government ensures permanent infrastructure (incl. electrical) prior to install.

Will installation require infection control assessments, escorts, after-hours work, permits, lifts, badges, parking logistics, safety plans?

PWS 4.4 requires coordination, compliance with facility rules, safety, and minimizing disruptions.

Is pre award site visit unavailable, and can bidders include assumptions for post award site verification?

PWS 4.2 says no pre-award site visit; PWS 4.3 explains post-award verification.

TECHNICAL ARCHITECTURE, CMS, CONTENT LIBRARY

Is a FedRAMP cloud CMS, VA ATO, or specific authorization/security package required?

Contractor will not be connecting to VA wi-f ior VA internet and will not be able to install any wiring or cable for connection

Expected number of CMS admin, contributor, approver, and read-only users?

Admin up to 4, contributor up to 4, approver, up to 4 and read only up to 6.

Should the CMS support SSO, MFA, SAML/OIDC, VA identity integration? No

Are content approval workflows required? (creator approver publisher)

Yes, they are required. Creator, approver, publisher type workflow. Government Public Affairs has final approval over all content.

Provide multimedia formats, max file sizes, streaming needs, RSS/HTML restrictions, live feed integrations?

PWS lists supported formats (images, video, RSS, HTML, PDFs)

Should emergency notifications integrate with VA alert platforms (CAP, RSS, overrides)?

No

Define multimedia content library expectations: asset count, categories, refresh frequency, languages, branding, license rights.

Refer to PWS 5.9

Custom content development: turnaround times, priorities, review timelines, source formats, carry forward rules?

Refer to 5.10.2

Will CMS need to display live data feeds (weather, wait times, calendars, wayfinding, etc.)?

At a minimum weather will need to be displayed.

Are multilingual content capabilities required and which languages?

Multilingual content capabilities is preferred. English and Spanish

Are ADA / Section 508 accessibility standards required for CMS content?

Yes ADA/Section 508 is required.

Are VA branding templates, colors, fonts, disclaimers, etc., required?

Yes, it is a requirement to adhere and use VA branding templates and standards.

Should emergency messages override all playlists/schedules?

Yes

Should emergency messages be targetable by display, group, facility, campus, region, or enterprise?

Yes emergency messages should be targetable by display, group, facility campus region and enterprise.

Is integration required with VA emergency notification platform, CAP, RSS, alert system?

No there will be no integration with VA platforms.

Maximum acceptable latency for emergency message display?

Updates should be real time or within 1 minute of posting.

Are predefined emergency templates required, and can Government edit templates?

Yes templates are required and the government needs to be able to edit the templates.

CONNECTIVITY, SECURITY, SUPPLY CHAIN

Must contractors provide connectivity independent of VA network, or can VA Wi-Fi be used?

PWS 5.5 says contractors must provide all communications unless otherwise specified.

If cellular is acceptable, should bidders include data service and are specific carriers preferred or prohibited?

Refer to PWS 5.5

Minimum security requirements for players, displays, CMS, remote monitoring, encryption, patching, logging, vulnerability remediation, incident reporting?

PWS Section 9 outlines general security expectations.

Are cybersecurity artifacts required with the quote (SSP, POA&M, SOC2, ISO27001, SBOM, etc.)? Yes

Will the solution process PHI, PII, CUI, or only public-facing info?

Only public-facing information will be processed.

Must offerors disclose OEM manufacturer, model numbers, country of origin, CAGE codes, supply chain details, prohibited-product screening?

Must be made in the USA

IMPLEMENTATION, ACCEPTANCE, TRAINING, SUPPORT

Required completion timeframe for installing and accepting all base-year displays?

60 days from award of contract.

Will acceptance be facility-by-facility and when may invoices be submitted?

PWS 10.4 confirms facility-by-facility acceptance.

Define support hours, response times, resolution targets, escalation, uptime, AQL thresholds (from Attachment B). Support hours are Monday through Friday 8:00am to 4:30 PM. Response and resolution target times should be within a 24 48-hour period. Uptime 98% of the time. Escalation times are within 24 hours. Acceptable Quality Level 0% defective equipment.

Provide Attachment B PRS, Attachment C Deliverables Schedule, Attachment D QASP, and any missing RFO attachments. Attached to email.

Specify refresher training frequency, max class size, materials, recording requirements.

Refer to 5.8.2 in the PWS

Confirm monthly performance reports include uptime, ticket status, content activity, user activity, firmware, preventive maintenance.

PWS 8 requires monthly performance reporting including system performance, maintenance, and ticket information.

Should preventive maintenance be onsite, remote, or both, and frequency by facility type?

Depending on maintenance requirements it could be onsite, remote or both.

Expectations for sparing strategy, replacement timelines, advance replacement, handling failed equipment during warranty and option years? Response times should be within a 24 48-hour period.

PRICING, CONTRACTING, PROPOSAL REQUIREMENTS

Should CLIN 0002 include one-time hardware, installation, training, acceptance, documentation? Yes except training will need to be provided for any future upgrades.

Should CLIN 0003 include CMS subscriptions, monitoring, connectivity, help desk, maintenance, updates, warranty, content library access? yes

Should CLIN 0004 custom content development be priced monthly fixed or per use? Fixed

May bidders propose optional enhancements or must they follow one configuration? Optional enhancements are welcome in the bidding process but must still meet our end result service need.

Are assumptions, exceptions, or clarifications allowed in Price Volume, and do they affect technical acceptability? No and yes

Do SDVOSB limitations apply only to service portion? How to treat hardware, cloud, cellular, content licensing, OEM warranty for compliance?

This is only a service.

Can references include commercial healthcare, federal healthcare, multi-site signage projects? Yes

Can invoicing be adjusted to allow billing prior to service period (instead of arrears)? No

May the media players connect through hardwired Ethernet or Wi-Fi? Wi-Fi

If Ethernet or Wi-Fi is permitted, will the contractor be allowed to use the VA s existing network infrastructure? No, Only Public Wi-Fi

Is contractor-provided cellular connectivity required, or may the contractor propose the most appropriate connectivity method for each location? You can propose it as long as it is not connected to the VA Secure main-frame.

May a combination of Ethernet, Wi-Fi, and cellular connectivity be proposed across the 27 facilities based on site conditions and availability? It should be Wi-Fi Cloud Based only.

Update #1 ·

This is a Combined Synopsis/Solicitation for commercial services prepared in accordance with the streamlined procedures of FAR Part 12 (Commercial Products and Commercial Services) and FAR Subpart 5.2. This announcement constitutes the only solicitation. Offers are being requested, and no separate written solicitation will be issued.

This solicitation is issued as a Request for Offers (RFO). All clauses are current through Federal Acquisition Circular (FAC) 2026-01, effective March 13, 2026.

DESCRIPTION

The Department of Veterans Affairs intends to award a Firm-Fixed-Price (FFP) contract for the provision of all supplies, materials, equipment, labor, supervision, management, and transportation necessary to provide the required services, in accordance with the requirements set forth herein.

Files

File Type Posted
Attachment D - Quality Assurance Surveillance Plan.docx DOCX document
Attachment E - Government Acceptance Inspection Checklist.docx DOCX document
36C24826Q0997_2.docx DOCX document
Attachment A - Facility Location and Display Matrix.docx DOCX document
Attachment C - Contract Deliverables Schedule.docx DOCX document
Attachement B - Performance Standards Matrix.docx DOCX document
36C24826Q0997.pdf PDF
36C24826Q0997_1.docx DOCX document

Notice history

Notice Type Posted
DE10--Digital Signage System Award Award Notice
This notice Latest solicitation Solicitation

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