Intent to Award a Sole-Source Contract to Global Media for the Massachusetts Air National Guard Advertising Campaign
Closed Special Notice Posted
- Solicitation number
- PANNGB-26-P-0000033111
- Agency
-
Army National Guard
Department of the Army, Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541850 Indoor and Outdoor Display Advertising
- PSC
- R701 Support- Management: Advertising
Notice details come from SAM.gov. Updated .
About this opportunity
The U.S. Property Fiscal Office for Massachusetts, on behalf of the Department of the Army National Guard, has published a Special Notice announcing its intent to award a sole-source firm-fixed-price contract to Global Media for a comprehensive marketing and advertising campaign supporting the Massachusetts Air National Guard Recruiting and Retention office. The contract is intended to increase brand awareness and generate recruiting leads for the MA ANG through targeted advertising services. This sole-source acquisition is authorized under the Revised FAR 12.102(a) for commercial services, as the government determined that Global Media is the only reasonably available source capable of meeting the requirement due to its unique combination of prior MA ANG experience and deep regional expertise. The Special Notice was posted on April 15, 2026, with a deadline for capability statements of April 30, 2026.
The advertising campaign will run for three months from May 1, 2026 through July 31, 2026, targeting the 18-24 demographic across Massachusetts. Deliverables include 637,778 impressions through audio and companion display advertising on mobile devices, tablets, smart speakers, connected TV, connected cars, and private radio stations, plus an additional 390,099 impressions through omni-channel advertising on digital billboards, urban panels, and transport hubs concentrated in the Boston and Springfield areas across 120+ Massachusetts zip codes. Although this is not a competitive solicitation, all responsible sources believing they can meet the government's requirement may submit a capability statement for agency consideration. The contractor must furnish all personnel, equipment, tools, materials, and supervision necessary to perform the services, maintain a quality control plan, and submit monthly status reports on the first Friday of each month. Defects identified by the government must be corrected within five calendar days of identification.
Notice text
1. Description of Requirement:
The U.S. Property Fiscal Office (USPFO) for Massachusetts, on behalf of the Massachusetts Air National Guard (MA ANG) Recruiting and Retention office, intends to award a firm-fixed-price, sole-source contract to Global Media.
The requirement is for a comprehensive marketing and advertising campaign designed to increase brand awareness and generate recruiting leads for the MA ANG. The specific services required are detailed in the Performance Work Statement (PWS) Paragraph 5, which will be provided with any formal solicitation.
The period of performance will consist of a 3 month period from 01MAY2026 through 31JULY2026.
2. Authority for Sole Source:
The proposed contract action is for a commercial service for which the Government intends to solicit and negotiate with only one source under the authority of Revoultionary FAR Overhaul (RFO) Federal Acquisition Regulation (FAR) 12.102(a). This authority allows for restricting competition in acquisitions for commercial products and services valued at or below the simplified acquisition threshold when the contracting officer determines that only one source is reasonably available to meet the Government's requirement.
Market research was conducted to identify other potential advertising agencies in the region. While several firms have advertising capabilities, none possess the specific combination of prior MA ANG experience and deep regional expertise that Global Media offers. While urgency alone is not sufficient justification, in this case, the combination of the tight deadline and the uniquely qualified contractor makes a sole-source award the only viable option.
3. Notice and Response:
This notice of intent is not a request for competitive quotes. No solicitation document is available at this time.
However, all responsible sources that believe they can meet the Government's requirement as stated herein may submit a capability statement, which shall be considered by the agency. A determination by the Government not to compete this proposed contract based upon responses to this notice is solely within the discretion of the Government. Information received will be used solely for the purpose of determining whether to conduct a competitive procurement.
Interested parties must provide clear and convincing evidence that they can meet the Government’s requirements. The capability statement must include company name, address, point of contact, CAGE code, and UEI number.
Responses must be submitted electronically to the Contracting Officer no later than 15 calendar days from the date of this publication.
Files
| File | Type | Posted |
|---|---|---|
| PWS Global Media_2026.04.15.pdf | ||
| I.A.02. PWS Global Media 2026.pdf |
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