Billboard Advertising
Closed Solicitation Posted
- Solicitation number
- W50S7E26QA003
- Agency
-
Army National Guard
Department of the Army, Department of Defense
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 541850 Indoor and Outdoor Display Advertising
- Place of performance
- Fort Snelling, Minnesota 55111, United States
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of the Army National Guard seeks billboard advertising services for the Minnesota Air National Guard recruiting campaign, with proposals due August 6. The procurement is a Women-Owned Small Business set-aside for 100% of the requirement.
Place of performance is Fort Snelling, Minnesota, with billboards deployed across Wyoming, St. Paul, Hinckley, Mankato, and Sauk Centre. The contractor shall provide five static billboards for a six-month period beginning September 1, 2026, targeting males and females ages 18–34. The contractor supplies all personnel, equipment, tools, materials, supervision, and quality control; the government furnishes pre-approved ANG advertising graphics. The NAICS code is 541850, Indoor and Outdoor Display Advertising; PSC is 9905, Signs, Advertising Displays, and Identification Plates.
The solicitation uses a Request for Quote method with Firm Fixed Price pricing. The government will accept delivery and perform inspection after the contractor produces approved graphics and displays them on the billboards. Transportation costs are the contractor's responsibility under FOB Destination terms; delivery routes to HQ MNANG in St. Paul, Minnesota (DoDAAC: F9M6ST). Evaluation employs a best-value trade-off approach weighing price, technical acceptability, equipment capabilities, delivery time, and past performance as equally weighted factors combined equal to price. Payment is made via the Wide Area WorkFlow system using Invoice 2in1 document type. The contracting officer is Daniel Byler, 612-713-2613.
Notice text
The Minnesota Air National Guard Recruiting team has a requirement for billboard advertising. The purpose of this campaign is to create brand awareness of the MN ANG via advertising on billboards around the state of Minnesota. This advertising campaign will generate recruitment leads at both the 148th Fighter Wing and the 133rd Air wing.
The contractor shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary, except as specified as Government Furnished, to perform Advertising Services for the Minnesota Air National Guard (MN ANG), as defined in this Statement of Objectives (SOO).
Requirements (and corresponding deliverables): The contractor shall provide:
-
5 Static Billboards for a period of 6 months. Billboards to be provided in the following areas: Wyoming, St. Paul, Hinckley, Mankato and Sauk Centre.
-
Once the government provides approved advertising graphics to the contractor, the contractor shall begin producing advertising materials.
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Provide an audience of these demographics: male/female, ages 18-34.
Government Furnished:
The contractor will use pre-approved ANG advertising graphics for advertisements.
Files
| File | Type | Posted |
|---|---|---|
| B08 W50S7E26QA003 Billboards FINAL.pdf | ||
| A02 SOO-Billboard Advertising_FY26.pdf |
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