NAICS Code 541820: Public Relations Agencies
National industry
SBA small business size standard: $19 million in average annual receipts
Definition
This industry comprises establishments primarily engaged in designing and implementing public relations campaigns. These campaigns are designed to promote the interests and image of their clients. Establishments providing lobbying, political consulting, or public relations consulting are included in this industry.
Government contracts for this service: PSC R701 Advertising Services
Code facts
- Part of
-
-
54
-
541
-
5418
- 54182
-
5418
-
541
-
54
- Contract awards
- 64 In the last 12 months
- Contract obligations
- $142,089,374 In FY2025
NAICS codes and definitions come from the U.S. Census Bureau, size standards from the SBA and contract spending from SAM.gov/FPDS.
Business activities under NAICS 541820
- Lobbying services
- Lobbyists' offices
- Political consulting services
- Public relations agencies
- Public relations consulting services
- Public relations services
Looking for another activity? Search the NAICS code lookup or browse business activities from A to Z.
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $1,565,242 |
| FY2026 | $242,332,562 |
| FY2025 | $142,089,374 |
| FY2024 | $148,331,787 |
| FY2023 | $87,541,269 |
Top contractors by obligations
| Rank | Contractor | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Marcom Group, Inc. | $111,351,328 | |
| 2 | Ketchum Inc. | $64,990,000 | |
| 3 | PCI Productions LLC | $29,301,077 | |
| 4 | Rack-Wildner & Reese, Inc. | $13,998,613 | |
| 5 | A. Bright Idea, LLC | $6,824,624 | |
| 6 | Contracting Resources Group Inc. | $4,045,644 | |
| 7 | Mp&F, LLC | $3,945,235 | |
| 8 | Oricom Inc. | $2,365,617 | |
| 9 | Creative Marketing Resources Inc. | $2,252,500 | |
| 10 | Yayasan Putera Sampoerna | $2,232,118 |
See the full FY2025 ranking of NAICS 541820 contractors, by parent company.
Top funding agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of Homeland Security | $103,280,920 | |
| 2 | Department of Health and Human Services | $60,492,804 | |
| 3 | National Aeronautics and Space Administration | $28,513,908 | |
| 4 | Department of Energy | $13,998,613 | |
| 5 | Air Force | $7,466,229 | |
| 6 | Department of Justice | $7,324,906 | |
| 7 | Department of State | $6,418,077 | |
| 8 | Defense Health Agency | $4,045,644 | |
| 9 | Department of Labor | $3,974,581 | |
| 10 | Department of the Army | $2,676,710 |
Top PSC codes by obligations
| Rank | PSC code | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | R701 Advertising Services | $183,710,451 | |
| 2 | R708 Public Relations Services(includes writing services, event planning and management, media relations, radio and television analysis, and press services) | $37,409,951 | |
| 3 | R699 Other Administrative Support Services | $13,990,558 | |
| 4 | R499 Other Professional Services | $3,882,863 | |
| 5 |
R408 Program Management/ |
$3,736,113 | |
| 6 | U099 Other Education and Training Services | $1,095,263 | |
| 7 | R426 Communications Services | $1,000,810 | |
| 8 | DJ01 IT and Telecom – Security and Compliance Support Services (Labor) | $431,460 | |
| 9 |
T006 Film/ |
$320,500 | |
| 10 | B545 Housing and Community Development Studies | $142,800 |
Contract obligations by state
| Rank | Place of performance | Obligated, last 12 months | Share |
|---|---|---|---|
| 1 | Virginia | $118,131,201 | |
| 2 | District of Columbia | $68,327,608 | |
| 3 | Florida | $29,560,090 | |
| 4 | Pennsylvania | $13,600,240 | |
| 5 | Tennessee | $3,945,235 | |
| 6 | Maryland | $1,948,110 | |
| 7 | Colorado | $925,659 | |
| 8 | Alabama | $787,170 | |
| 9 | New York | $373,800 | |
| 10 | Michigan | $355,677 | |
| 11 | Illinois | $207,115 | |
| 12 | Louisiana | $192,557 | |
| 13 | West Virginia | $186,680 | |
| 14 | Oklahoma | $154,204 | |
| 15 | Georgia | $80,099 | |
| 16 | Guam | $77,420 | |
| 17 | Nebraska | $26,527 |
Show all 17
Shares are of everything obligated under NAICS 541820 in the last 12 months before deobligations, including work performed abroad or with no place of performance on record.
Contract opportunities
Show 40 more
Latest 50 of 531 listed here. See the rest on GovTribe.
Size standard history
Federal Register rules that named this code
Proposed size standard changes
| Proposed rule | Published | Comments |
|---|---|---|
| Small Business Size Standards: Monetary-Based Industry Size Standards | Closed Oct 21, 2025No final rule found |
From the NAICS codes each rule's amendments to 13 CFR 121.201 name. Rules that print their size standard tables as images aren't listed.
Quick answers
What is NAICS 541820?
NAICS 541820 is Public Relations Agencies, a national industry in NAICS 54, Professional, Scientific, and Technical Services.
What is the NAICS code for lobbying services?
The NAICS code for lobbying services is 541820, Public Relations Agencies.
What is the NAICS code for lobbyists' offices?
The NAICS code for lobbyists' offices is 541820, Public Relations Agencies.
What is the NAICS code for public relations agencies?
The NAICS code for public relations agencies is 541820, Public Relations Agencies.
When did the size standard for NAICS 541820 last change?
The most recent Federal Register rule on record that names NAICS 541820 in the SBA's size standards is "Small Business Size Standards: Adjustment of Monetary-Based Size Standards, Disadvantage Thresholds, and 8(a) Eligibility Thresholds for Inflation" (87 FR 69118), published Nov 17, 2022 and effective Dec 19, 2022.
How much do federal agencies spend under NAICS 541820?
Federal contracts under NAICS 541820 obligated $142,089,374 in fiscal year 2025 and $621,860,233 in fiscal years 2023 through 2027.
Who are the largest contractors under NAICS 541820?
The contractors with the most obligated under NAICS 541820 in fiscal years 2026 and 2027 are Marcom Group, Inc. ($111,351,328); Ketchum Inc. ($64,990,000); and PCI Productions LLC ($29,301,077).
Which agencies buy the most under NAICS 541820?
The agencies that obligated the most under NAICS 541820 in fiscal years 2026 and 2027 are Department of Homeland Security ($103,280,920), Department of Health and Human Services ($60,492,804) and National Aeronautics and Space Administration ($28,513,908).
Which PSC codes are used with NAICS 541820?
The PSC codes with the most obligated under NAICS 541820 in fiscal years 2026 and 2027 are R701 Advertising Services; R708 Public Relations Services(includes writing services, event planning and management, media relations, radio and television analysis, and press services); and R699 Other Administrative Support Services.
Where is the work under NAICS 541820 performed?
By place of performance, the states with the most contract obligations under NAICS 541820 over the last 12 months are Virginia ($118,131,201), the District of Columbia ($68,327,608) and Florida ($29,560,090).
What is the latest contract opportunity under NAICS 541820?
The latest contract opportunity under NAICS 541820 is Multiple Award Schedule, award notice from Federal Acquisition Service, posted October 21, 2026.
On GovTribe
See everything under NAICS 541820
- Federal contract opportunities, awards and IDVs under this code
- Funding analysis by contractor, agency and set-aside
- Contacts who buy under this code
- Ask GovTribe AI about this code