RFI#5: Partnership Services for Air Education and Training Command Recruiting
Closed Pre-Solicitation Posted
- Solicitation number
- AETCMA25RFI005
- Agency
-
Air Education and Training Command
Air Force, Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541820 Public Relations Agencies
- PSC
- Not on record
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of the Air Force Air Education and Training Command (AETC) is seeking information from qualified vendors to provide comprehensive partnership services supporting Department of the Air Force (DAF) recruiting operations. The services encompass strategy development, community partnerships, influencer collaborations, storytelling, lead capture, and performance analytics, all while ensuring Department of Defense compliance and accessibility requirements. This pre-solicitation notice falls under NAICS code 541820 for Public Relations Agencies, indicating the government's focus on marketing and communications expertise for military recruitment enhancement. Amendment 1 to the original RFI has extended the submission deadline to 10:00 AM CST on July 18, 2025, and includes responses to initial vendor questions along with the addition of a Rough Order of Magnitude (ROM) requirement. The amendment also consolidates all vendor communications through a single point of contact workflow and allows vendors to resubmit updated responses if needed.
This opportunity does not include any set-aside designations, making it available to all qualified vendors regardless of size or socioeconomic status. The notice does not identify any incumbent contractors or provide specific award values or budget ranges, though the addition of the ROM requirement in Amendment 1 suggests the government is seeking cost estimates from potential vendors. No specific quantities of goods or detailed service timelines are outlined in this pre-solicitation phase, as this appears to be an information-gathering exercise to assess market capabilities and pricing structures. The government has explicitly stated that this RFI is for informational purposes only and does not obligate them to award a contract, indicating this is part of their market research process. The opportunity represents a potentially significant contract given the scope of services requested and the strategic importance of military recruiting operations to AETC's mission.
Notice text
2 versions
Update #2 · Latest ·
AETC is seeking information from qualified vendors to provide comprehensive partnership services to support DAF recruiting. This includes strategy development, community partnerships, influencer collaborations, storytelling, lead capture, and performance analytics, ensuring DoD compliance and accessibility. Amendment 1 to RFI AETCMA25RFI005, concerning Partnership Services for AETC Recruiting, provides answers to initial questions (see attached Responses to Questions Received - Round 1), extends the submission deadline to 10:00 AM CST, 18 July 2025, and includes key changes such as the addition of a Rough Order of Magnitude (ROM) RFI question and revised Point of Contact (POC) information directing all questions and responses to a single workflow; vendors can resubmit updated responses, and this notice is for informational purposes only and does not obligate the Government to award a contract.
Update #1 ·
AETC is seeking information from qualified vendors to provide comprehensive partnership services to support DAF recruiting. This includes strategy development, community partnerships, influencer collaborations, storytelling, lead capture, and performance analytics, ensuring DoD compliance and accessibility.
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