Strategic Communications Services for the National Assessment Governing Board - RFQ 91995926Q0010
Closed Solicitation Posted
This opportunity was awarded. See the award notice from .
- Solicitation number
- 91995926Q0010
- Agency
-
Department of Education
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 541820 Public Relations Agencies
- Place of performance
- Washington, District of Columbia, United States
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of Education, through the National Assessment Governing Board, seeks strategic communications services via RFQ with quotes due July 1, 2026 at 12:00 pm ET. This is a total small business set-aside under NAICS 541820 (Public Relations Agencies).
Place of performance is Washington, DC. The procurement requires communications experts with demonstrated knowledge of education policy and first-hand expertise in media relations within the education sector. The contract runs from August 16, 2026 through August 15, 2031 (base year plus four option years) and is structured as Firm Fixed Price for labor and Cost Reimbursement for Other Direct Costs. The estimated budget is between $350,000 and $1,000,000. The incumbent contractor, Lerner Communications LLC, expended $1,778,956.02 over the current contract period.
Deliverables include developing a strategic communications plan within five business days of award, producing 2–3 op-eds monthly, managing social media across X, LinkedIn, and Facebook with direct posting responsibility, coordinating media outreach and journalist relations, designing graphics and visual content, supporting two anticipated NAEP Report Card releases annually with media training and messaging, conducting stakeholder outreach and partnership building including state recruitment for voluntary NAEP participation, supporting the annual Board Nominations Campaign (September–November), and managing ongoing communications tasks. The contractor must attend quarterly Board meetings with a minimum of three in Washington, DC, plus one out-of-region meeting annually per contract year, and travel to release events.
Evaluation criteria are: Technical Approach and Understanding of Requirements; Adequacy, Experience, and Qualifications of Project Staff; Quality of Management Plan; Organizational Experience; and Price. Technical proposals are limited to 15 pages (double-spaced, 12-point font). Amendment A0001 issued June 17, 2026, clarified scope expectations and posted questions and answers. Quoters must be SAM-registered and include their Unique Entity ID.
Notice text
2 versions
Update #2 · Latest ·
*06/17/2026 - Amendment A0001 - Please review the document 91995926Q0010-A0001-Q-A for the Department’s responses to questions received by the clarification questions due date, and spreadsheet uploaded to this notice. The due date for quotes is unchanged.*
**PLEASE READ THIS NOTICE AND ALL ATTACHMENTS IN ITS ENTIRETY**
This is a combined synopsis/solicitation for commercial services, issued in accordance with Revolutionary FAR Overhaul (RFO) Part 12.201-1 – Simplified Procedures. This announcement serves as the only solicitation. Please follow all submission instructions carefully.
This is a total small business set-aside under NAICS Code 541820 – Public Relations Agencies – Small Business Size Standard is $19,000,000. This solicitation incorporates provisions and clauses by reference. The full text of provisions and clauses may be accessed electronically at www.acquisition.gov.
Solicitation number 91995926Q0010 is issued as a request for quotations (RFQ) for Strategic Communications Services for the National Assessment Governing Board. The Governing Board seeks communications experts with a demonstrated knowledge of education policy and first-hand expertise working with media in the education sector. The work shall entail creating a broad communications strategy and supporting its implementation. This implementation includes developing content, drafting messages, articles, and posts for both traditional and social media, identifying and prioritizing audiences for outreach and partnership building, and ascertaining the best tactics and channels to communicate Natioanal Assessment of Educational Progress results and the Governing Board’s work, such as Board policies and actions. See the Statement of Work - Attachment A - for specific requirements.
The Department will only accept written clarification questions from potential quoters via email. Clarification questions must be submitted no later than 12:00 pm ET on Wednesday, June 10, 2026. Please submit clarification questions as detailed in the Instructions to Offerors - Attachment C.
The quote is due via email only by 12:00 pm ET, Wednesday, July 1, 2026. Please submit quotes as detailed in the Instructions to Offerors - Attachment C.
Update #1 ·
**PLEASE READ THIS NOTICE AND ALL ATTACHMENTS IN ITS ENTIRETY**
This is a combined synopsis/solicitation for commercial services, issued in accordance with Revolutionary FAR Overhaul (RFO) Part 12.201-1 – Simplified Procedures. This announcement serves as the only solicitation. Please follow all submission instructions carefully.
This is a total small business set-aside under NAICS Code 541820 – Public Relations Agencies – Small Business Size Standard is $19,000,000. This solicitation incorporates provisions and clauses by reference. The full text of provisions and clauses may be accessed electronically at www.acquisition.gov.
Solicitation number 91995926Q0010 is issued as a request for quotations (RFQ) for Strategic Communications Services for the National Assessment Governing Board. The Governing Board seeks communications experts with a demonstrated knowledge of education policy and first-hand expertise working with media in the education sector. The work shall entail creating a broad communications strategy and supporting its implementation. This implementation includes developing content, drafting messages, articles, and posts for both traditional and social media, identifying and prioritizing audiences for outreach and partnership building, and ascertaining the best tactics and channels to communicate Natioanal Assessment of Educational Progress results and the Governing Board’s work, such as Board policies and actions. See the Statement of Work - Attachment A - for specific requirements.
The Department will only accept written clarification questions from potential quoters via email. Clarification questions must be submitted no later than 12:00 pm ET on Wednesday, June 10, 2026. Please submit clarification questions as detailed in the Instructions to Offerors - Attachment C.
The quote is due via email only by 12:00 pm ET, Wednesday, July 1, 2026. Please submit quotes as detailed in the Instructions to Offerors - Attachment C.
Files
| File | Type | Posted |
|---|---|---|
| 91995926Q0010-A0001-Q-A.pdf | ||
| 91995926Q0010-A0001-Q-A.xlsx | XLSX spreadsheet | |
| 91995926Q0010-SF1449-All-Attachments.zip | ZIP file |
Notice history
| Notice | Type | Posted |
|---|---|---|
| Award Notice: Strategic Communications Services for the National Assessment Governing Board - RFQ 91995926Q0010 | Award Notice | |
| This notice | Solicitation |
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