Communication Services

The United States Patent and Trademark Office (USPTO) is conducting market research through a Sources Sought Notice to identify qualified vendors capable of providing comprehensive communication services for the Office of the Under Secretary. The procurement seeks a contractor to deliver a 60-day communication strategy engagement that includes developing communication strategies, creating press releases, supporting media relations, monitoring media coverage, producing social media and internal content, and training USPTO staff. The contractor must provide five key personnel roles: Chief Communication Strategist, Social Media Lead, Communication Lead, Communications/Media Monitoring specialist, and General Account Support. Interested vendors must submit responses by October 6, 2025, at 5:00 PM Eastern Time, including company details, CAGE code, SAM UEI number, small business status under NAICS 541820 (Public Relations Agencies), capabilities documentation, and up to four recent past performance examples from the last five years. Questions regarding the Sources Sought Notice are due by October 6, 2025, at 2:00 PM Eastern Time, and the USPTO will use this market research to determine which vendors will be invited to participate in an alternative competition process.

This opportunity does not utilize any set-aside designations and is open to all eligible contractors meeting the specified requirements. The contract has an estimated total value not to exceed $99,000, reflecting the focused nature of the 60-day performance period. Key deliverables must be completed within specific timeframes, including draft communication strategies due 30 days after award, final strategies due 60 days after contract award, and post-media campaign performance reports due within three business days of campaign completion. The contractor will be expected to maintain an on-site presence with government system access while coordinating primarily through electronic communication with in-person collaboration as needed. The USPTO will utilize the Alternative Competition Method in accordance with the Patent and Trademark Office Acquisition Guidelines, with only the most qualified vendors being invited to submit proposals following this market research phase. Success will be measured based on performance against stated goals, with specific Key Performance Indicators to be negotiated as needed during the contract award process.