Request for Quotation # 19VM3026Q0022– Procurement of a nationwide public awareness campaign on AI-enabled fraud and online scams.
Closed Solicitation Posted
- Solicitation number
- 19VM3026Q0022
- Agency
-
Department of State
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 54191 Marketing Research and Public Opinion Polling
- Place of performance
- Hanoi Ha Noi 10000 Vietnam
- Points of contact
-
- Hanoi GSO Procurement hanoigsoprocurement@state.gov +842438505000
- Stephen Hurley hurleysj@state.gov +842438505135
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of State seeks a nationwide public awareness campaign on AI-enabled fraud and online scams in Vietnam, with quotations due August 31, 2026 at 5:00 p.m. local time (amended from August 24). Award will be based on lowest price technically acceptable evaluation. This is not a small business set-aside.
Place of performance is Hanoi, Vietnam. The contractor must establish a branch office or local representative with a Hanoi address at the time of proposal submission and must demonstrate prior experience implementing public communication campaigns in collaboration with the Ministry of Public Security; experience may be satisfied through subcontractors or teaming partners. Quoters must provide evidence of relevant prior projects and proof of Hanoi operational presence or face technical unacceptability.
The contract value is estimated at $100,000 to $120,000, with pricing submitted in Vietnamese Dong on a firm fixed-price basis including all labor, materials, overhead, profit, and taxes. The campaign runs 12 months and targets American expats, Vietnamese youth ages 16–35, and elderly populations 55+. Deliverables include audience research (minimum 600 respondents across eight provinces), five campaign videos in Vietnamese and English with U.S. government accessibility standards including closed captioning, twenty-plus digital assets, a bilingual toolkit, a campaign launch event in a four-star Hanoi hotel (80–100 participants), six full-day training workshops across selected provinces, paid digital advertising through minimum ten media outlets, engagement with at least two influencers with 100,000+ followers, and final evaluation reports. Payment is made in four installments upon completion of each performance period. In case of tied pricing, the tiebreaker is campaign creativity and overall components. NAICS code is 54191 (Marketing Research and Public Opinion Polling); PSC code is R422. Offerors must register in SAM with a Unique Entity Identifier prior to submission and comply with NDAA certification and overseas commercial item clauses.
Notice text
To: Prospective Bidders
Subject: Request for Quotation # 19VM3026Q0022– Procurement of a nationwide public awareness campaign on AI-enabled fraud and online scams.
Enclosed is the Statement of Work/Request for Quotation (SOW/RFQ) for a nationwide public awareness campaign on AI-enabled fraud and online scams. If you would like to submit a quotation, complete the required portions of the attached document, to include:
- Standard Form 18: block 11e & 11f – Price; block 13, 14, 15 and 16 - Bidder’s information
- Pricing as required in the Reques for Quotation (RFQ) part C
- Detail technical proposals providing complete responses to all items identified as “Required in the proposal” in the RFQ
- NDAA certification as notified in FAR provision 52.240-90;
- Registration for System for Award Management (SAM).
Submit the package electronically to HanoiGSOProcurement@state.gov on or before the deadline of August 24, 2026; at 5:00 local time.
The U.S. Government intends to award a contract/purchase order for each requirement to the responsible company submitting an acceptable quotation at the lowest technically acceptable price. Quotes must be valid for a minimum of 120 calendar days. We intend to award a contract/purchase order based on initial quotations, without holding discussions. Although we may hold discussion with companies in the competitive range if there is a need to do so.
Bidders are required to be registered in the System for Award Management (SAM) at the time of quotation submission and must include Unique Entity Identifier (UEI) number. SAM registration information is available at https://sam.gov/content/home . If you don’t have a SAM record please find the attached instruction, or contact the American Embassy GSO Procurement Section at HanoiGSOProcurement@state.gov for assistance. Bidders are required to be registered in SAM at the time their quotation is submitted.
Please email any questions regarding this request to HanoiGSOProcurement@state.gov on or before August 10, 2026 at 17h00 local time. Questions submitted after this time will not be answered.
Sincerely,
Files
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