Mixed-methods research project
Closed Solicitation Posted
- Solicitation number
- 19JM3726Q0012
- Agency
-
Department of State
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 54191 Marketing Research and Public Opinion Polling
- Place of performance
- Kingston Saint Andrew Jamaica
- Points of contact
-
- Kally-Ann Reynolds reynoldska@state.gov (876) 702-6105
- U.S. Embassy Kingston Procurement Office kingstonquotes@state.gov (187) 670-2600
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of State seeks a mixed-methods research project on Jamaican migration attitudes and information consumption patterns, with responses due September 25, 2026 at 3 p.m. UTC-05:00. This is an unrestricted procurement, though small business concerns are encouraged to compete.
Place of performance is Kingston, Jamaica. The contractor must execute a nationally representative quantitative survey of 1,000 Jamaican adults (95% confidence, approximately 3.1% nominal margin of error) and conduct eight qualitative focus group discussions across eastern and western Jamaica. The Base Requirement comprises four CLINs: project management and technical consultation, sampling design and survey programming with pretest, nationwide survey implementation and data handover, and quality assurance, data processing, and dataset preparation. Optional focus groups are structured as alternative cumulative configurations (CLIN 0006A equals 2 groups, 0006B equals 4 groups, 0006C equals 6 groups, 0006D equals 8 groups) and are not additive. Work must be completed by June 30, 2027, beginning after Notice to Proceed.
The contractor must demonstrate at least five years of experience in public opinion or social research, proven capability conducting nationally representative probability-based surveys in Jamaica or comparable Caribbean contexts, and expertise in qualitative research, sampling, quantitative and qualitative analysis, and data security. Pricing is firm-fixed and includes all labor, materials, overhead, and profit. Payment is milestone-based, tied to accepted deliverables.
Technical evaluation addresses understanding of requirements, research design appropriateness, sampling methodology, data collection approach, programming and fieldwork methodology, data processing and weighting, quality assurance procedures, data security, management planning, personnel qualifications, and ability to meet timeframes. Best value determination considers technical capability and price. The NAICS code is 54191, Marketing Research and Public Opinion Polling; PSC code is R422, Support–Professional: Market Research/Public Opinion.
Notice text
The Public Diplomacy Section of U.S. Embassy Kingston intends to commission a multimodal public sentiment research effort to understand Jamaican adults’ attitudes, motivations, knowledge gaps, and information-consumption patterns related to migration, including legal pathways and the risks and consequences associated with irregular migration. Findings will inform a data-driven, metric-oriented public diplomacy messaging strategy targeting priority demographic and geographic audiences in Jamaica. The research will support message development, audience segmentation, channel selection, and future performance measurement.
The research shall be designed and implemented in a manner that protects respondent confidentiality, maintains sponsor anonymity during fieldwork where directed by DOS, and produces reliable evidence suitable for strategic communications planning.
The successful Offeror shall plan, manage, and complete an integrated mixed-methods research project consisting of: (1) one nationally representative quantitative survey; and (2) one round of eight qualitative focus group discussions conducted across eastern and western Jamaica. The Offeror may perform the work directly or use disclosed and approved subcontractors. The prime Offeror shall remain fully responsible for all subcontractor performance, data protection, quality control, schedule compliance, and deliverables.
The Offeror shall identify in its proposal all proposed subcontractors, the portion of work assigned to each, their qualifications, and the controls the prime Offeror will use to manage performance and protect information. Substitutions after award require prior written approval from the Contracting Officer.
The primary objectives are to: Generate nationally representative quantitative evidence on migration-related attitudes, motivations, perceived benefits and risks, knowledge of legal pathways, exposure to misinformation, and trusted information sources;
- Generate qualitative evidence that explains the beliefs, emotions, experiences, social influences, and information environments underlying survey findings;
- Identify priority audience segments by demographic characteristics, geography, migration intention, media consumption, and other relevant attributes;
- Identify credible messengers, channels, themes, and message frames that may improve awareness of legal pathways and the risks of irregular migration;
- Provide actionable recommendations for public diplomacy messaging, content development, audience targeting, and future measurement; and
- Produce complete, well-documented datasets and methodological records that permit independent review and replication.
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