19ES6026Q0035 San Salvador- Audience Analysis Service

The U.S. Embassy San Salvador seeks quotations for audience analysis services, with quotations due August 28, 2026 at 10:00 AM local time. Award will be made on a firm-fixed-price basis to the responsible company submitting the lowest acceptable offer, potentially without discussions.

Place of performance is San Salvador, El Salvador. The contract covers a 12-month base period with an optional 12-month extension. Deliverables include four quarterly audience analysis surveys with 1,200 respondents each presented in a Looker Studio dashboard with cross-tabulation capabilities; one in-depth survey with a minimum sample size of 1,200; six spot polls with minimum sample sizes of 400; and complete reports and raw data for all surveys and polls. The service must measure Salvadoran audience perceptions regarding U.S. image, migration, foreign assistance, economic development, and other key bilateral issues relevant to the U.S. Mission. Pricing is in U.S. dollars; VAT is not applicable due to the Embassy's tax exemption.

NAICS code is 54191 (Marketing Research and Public Opinion Polling); PSC is R422 (Support—Professional: Market Research/Public Opinion). Evaluation factors include Technical Approach/Methodology, Past Performance/Qualifications, and Price, weighted equally for technical approach and past performance. The Government reserves the right to reject unreasonably low or high proposals.

Offerors must register in SAM prior to submission and complete SF-1449, Section I Pricing, Section 5 Representations and Certifications, and provide proof of SAM registration. Quotations must be submitted electronically to Kryssia Blandon at blandonki@state.gov with individual files not exceeding 30MB. Quotations must be in English; incomplete proposals will not be accepted.