RFP 6189: Strategic Communication Services for Family Connects Oregon

The Oregon Health Authority (OHA), specifically the Public Health Division's Family and Child Health Section, is soliciting strategic communication services for the Family Connects Oregon program through RFP 6189. The procurement seeks comprehensive communication services including brand strategy and management, campaign development and implementation, website maintenance, strategic communications technical assistance, and training. Proposers must have key personnel with demonstrated experience in health communications, social marketing, and community engagement, with at least one senior management staff member experienced in working with culturally specific communities. The RFP requires a holistic approach to communication, emphasizing health equity, cultural responsiveness, and community partnerships, with the ability to provide interpretation and transcreation services in multiple languages including Spanish, Chinese, Vietnamese, Russian, Korean, Arabic, and Hmong. The evaluation process will score proposals across seven categories: executive summary (5 points), technical expertise (15 points), project implementation (10 points), technical assistance (15 points), work grounded in equity (15 points), key persons' qualifications (10 points), and price proposal (30 points), totaling 100 points. Proposals are due January 30, 2026, at 3:00 PM Pacific Time through the OregonBuys electronic procurement system, with an anticipated Notice of Intent to Award to be issued around March 31, 2026.

The RFP includes a Certified Disadvantaged Business Outreach Plan that encourages participation from minority-owned, woman-owned, service-disabled veteran-owned, and emerging small businesses certified under ORS 200.055. Proposers must complete a comprehensive outreach plan if subcontracting opportunities are anticipated, detailing steps to solicit certified firms and identifying specific subcontracting opportunities. The initial contract term is from July 1, 2026, through June 30, 2027, with potential amendments allowing extension up to ten cumulative years. The estimated not-to-exceed amount for the initial term is $400,000, with proposers required to submit detailed price proposals identifying specific costs, time estimates, and hourly rates for each Key Person. The contract is funded by federal funds under Assistance Listings number 93.387 and requires contractors to maintain Commercial General Liability Insurance with limits of not less than $1,000,000 per occurrence and $2,000,000 annual aggregate. Contractors must also comply with various state requirements, including Oregon tax laws, non-discrimination policies, and wage equity requirements.