UNSPSC 80171802: Media relations and advisory service

Public relations consultation services relating to media relations

UNSPSC 80171802 Media relations and advisory service is a Commodity code encompassing strategic communications consulting, public relations, and earned media support that state and local governments are actively procuring to manage community engagement, policy narratives, and stakeholder outreach. Recent solicitations show cities, counties, transit authorities, and special-purpose districts contracting for creative services, media relations strategy, multilingual communications, community facilitation, and public education campaigns—work that extends across planning phases, environmental mitigation, service delivery, and legislative advocacy.

The issuing-body mix spans city governments (Santa Monica, North Miami Beach, Eugene, Waco, Rio Rancho, Apopka, Tallahassee), counties (Broward, Orange, Henry, Monroe, Bernalillo, Sacramento, Los Angeles Superior Court), transit authorities (Orange County Transportation Authority, Orange County Streetcar Program), state agencies (Florida FAMU, Washington Department of Commerce, Oregon Department of Land Conservation and Development, Washington OSPI, Connecticut DAS), school districts (Fort Bend ISD, DeKalb County School District), and special districts (New Smyrna Beach Utilities, Great Lakes Water Authority). The City of Santa Monica and Orange County Transportation Authority appear as repeat buyers across multiple work types—track 1 and track 2 communications consulting (RFP 484, October 2026), public outreach for State Route 55 improvement ($2.36 million, five-year term with three-year renewal option, August 2026), OC Streetcar safety awareness ($200,000 Federal Transit Administration funded, October 2026), and Measure M Environmental Mitigation Program outreach ($150,000, three-year initial term, July 2026). Activity concentrates in California (Santa Monica, Orange County, Sacramento), Florida (North Miami Beach, Monroe County, Tallahassee, Broward), and the Pacific Northwest (Eugene, Washington State), with additional solicitations in Texas, Georgia, Arizona, Arkansas, Connecticut, and Oregon. Representative recent opportunities include the City of Santa Monica's as-needed communications consulting (RFP, Solicitation 484, two-track structure for creative services and earned media, proposals due October 13, 2026), the Orange County Transportation Authority's public outreach for State Route 55 Improvement Project (RFP 250435, time-and-expense engagement, $2.36 million five-year term, proposals due August 25, 2026), the City of North Miami Beach's citywide brand development and implementation services (RFP 2026086, comprehensive branding with visual identity and brand standards, proposals due September 2, 2026), and the City of Eugene's Community Safety Payroll Tax Communication Strategy (RFP 20272010, research, creative development, and multi-channel advertising, $150,000–$300,000 budget, proposals due August 19, 2026).