UNSPSC 80171802: Media relations and advisory service

Public relations consultation services relating to media relations

UNSPSC 80171802 Media relations and advisory service is a Commodity code that encompasses professional advocacy, lobbying, government relations, public relations, communications strategy, and media engagement services that state and local governments contract for to represent their interests before legislatures and the public. Recent solicitations show state and local agencies purchasing lobbyist services to advance policy priorities at state legislatures, media relations and PR support for tourism and economic development initiatives, communications strategy for community outreach and engagement programs, speaker coaching for high-profile events, and legislative monitoring and bill-tracking services tied to specific statutory agendas.

State and local governments issuing under this code include cities, counties, state departments, transit authorities, and special districts across diverse geographies and functions. Cities (Rio Rancho, New Mexico; Waco, Texas; Apopka, Florida; Tallahassee, Florida; College Park, Georgia) and county governments (Henry County, Georgia; Broward County, Florida; Orange County, California) are recurring users, as are state-level agencies (Oregon Medical Board, Oregon Department of Land Conservation and Development, California Air Resources Board, Washington Department of Commerce). Transit authorities and regional planning bodies (Orange County Transportation Authority, Great Lakes Water Authority, North Florida Transportation Planning Organization, Atlanta Regional Commission) use the code for public engagement and communications. Representative opportunities include the City of Rio Rancho's IFB for state lobbyist services to advocate before the New Mexico legislature with proposals due August 11, 2026; the City of Waco's RFQ for governmental affairs consulting on Texas legislative and state agency advocacy, due June 23, 2026; the Connecticut Department of Administrative Services' multiple-award RFP for media marketing and communication services across nine categories (account management, media buying, creative services, digital marketing, public relations, market research, event planning, multimedia production, and integrated marketing) due July 20, 2026; the Orange County Transportation Authority's RFP for public outreach services for the Measure M Environmental Mitigation Program budgeted at $150,000 for a three-year term, due July 13, 2026; and the California Air Resources Board's RFP for communications and outreach services to priority populations in California Climate Investments programs, $400,000 for 26 months, due May 11, 2026. Activity concentrates in California, Florida, Texas, Georgia, Oregon, and the Upper Midwest (Michigan); the code shows consistent national demand across state legislative sessions, municipal bond campaigns, infrastructure communications, tourism promotion, and community engagement tied to federal or state grants.