UNSPSC 80172002: Project based communications service

Public relations consultation services relating to temporary contracted professional communications for projects.

UNSPSC 80172002 Project based communications service is a Commodity code encompassing print, digital, and multimedia communications collateral developed to promote specific projects, programs, or initiatives—ranging from transit-system marketing and infrastructure outreach to brand development and stakeholder engagement campaigns. State and local governments procure this work to translate complex or emerging programs into clear, actionable messaging for residents, businesses, and visitors; recent solicitations show transit authorities, city planning departments, state environmental agencies, and convention bureaus commissioning print wraps, digital media placements, community education campaigns, strategic brand identity systems, and comprehensive multiplatform outreach strategies tied to defined projects or multi-year programs.

Activity under the code spans school districts, municipalities, counties, state departments, transit authorities, and special-purpose districts across multiple regions. Hillsborough County Public Schools (Florida) solicited SNS truck wraps under an Invitation to Quote in October 2026. The Orange County Transportation Authority (California) has posted two distinct RFPs: one for 405 and 91 Express Lanes marketing ($450,000, three-year term) and another for OC Bus Marketing Program ($175,000 initial term, $250,000optional renewal). Sarasota County requested marketing services for Breeze public transit, including five-year planning and annual market research. The City of Santa Monica (California) posted multiple communications RFPs—creative services and multimedia production, earned media and strategic communications, community sustainability engagement, and community-based social marketing consulting. The South Dakota Department of the Military sought proposals for a statewide public-education campaign on infrastructure resilience ($250,000 annual budget). The State of Utah's Natural Resources Public Lands Policy Coordination Office and the Oregon Department of Fish and Wildlife issued strategic communications and anti-poaching campaign procurements. Recent geographic spread includes California (Santa Monica, Orange County, Milpitas, Thousand Oaks), Florida (Hillsborough County, Sarasota County, North Miami Beach, Brevard County), Colorado (Parker), Oregon (Portland-area), Utah, South Dakota, Texas (Austin, Texas Cyber Command, Houston-Galveston Area Council), Tennessee (Farragut), and others across the continental United States. Representatives of the code's current activity include the Orange County Transportation Authority's Express Lanes Marketing RFP (RFP 250271, responses due June 30, 2026, $450,000 over three years including strategic marketing plan, campaign development, digital marketing, ethnic translation services in Spanish, Chinese, Korean, Vietnamese, Tagalog, and Farsi); Sarasota County's Breeze transit marketing procurement (proposals due August 19, 2026, covering five-year marketing plan, market research, and customer engagement); the City of Santa Monica's communications consulting RFP (Track 1 creative services and multimedia; Track 2 earned media and strategic communications; proposals due October 8, 2026); and the South Dakota Department of the Military's GRIT public-education campaign (proposals due October 26, 2026, $250,000 annual budget translating resilience topics into actionable citizen guidance).