UNSPSC 80172003: Public affairs service

Public relations services relating to contracted external professional communications services.

UNSPSC 80172003 Public affairs service, a Commodity code, encompasses strategic communications, public relations, media relations, and community outreach work that state and local governments procure to shape public perception, manage stakeholder engagement, and advance policy or program objectives. Recent solicitations show governments using the code to hire firms for legislative advocacy, campaign development, employee communications, environmental outreach, transportation project community engagement, and crisis or emergency messaging support. The issuing bodies span city governments (Santa Monica, North Miami Beach, Eugene, Rio Rancho, Waco, Apopka), county agencies (Broward County, Henry County, Maricopa County Community College District, Monroe County, Sarasota County, Orange County Transportation Authority), state departments (Florida Department of Transportation, Washington Department of Commerce, Oregon Department of Land Conservation and Development, Utah Division of Purchasing), transit authorities (Orange County Transportation Authority, Great Lakes Water Authority), and special-purpose districts (Housing Authority of the City of Alameda, Atlanta Regional Commission). The work is geographically dispersed across California, Florida, Georgia, Oregon, Texas, Washington, and Utah, with particular activity density in Florida and California.

Representative recent opportunities include the City of Santa Monica's RFP 484 for as-needed communications consulting (Track 1: creative services and multimedia production; Track 2: earned media and strategic communications), due October 13, 2026, structured as an as-needed vendor pool with five-year term; the City of North Miami Beach's RFP for citywide brand development and implementation services, due September 2, 2026, targeting a four-month delivery from Notice to Proceed; the Orange County Transportation Authority's RFP 250350 for public outreach on the Measure M Environmental Mitigation Program, budgeted at $150,000 for a three-year initial term with monthly deliverables including outreach plans and performance reporting; the Florida Department of Transportation District Six's RFP for districtwide public strategic communications on miscellaneous construction projects, due October 28, 2026, an indefinite-quantity contract (three-year base plus three one-year options) with a $1.5 million ceiling capped at $400,000 initially, requiring a full-time onsite Strategic Communications Project Manager and Construction Crisis Communications Manager; and the City of Eugene's RFP for Community Safety Payroll Tax Communication Strategy, due August 19, 2026, budgeted at $150,000 to $300,000 for research, creative development, and a multi-channel advertising campaign spanning August 2026 through June 2027.