UNSPSC 80171803: Media training and coaching service

Public relations consultation services relating to media training and coaching

UNSPSC 80171803 Media training and coaching service, a Commodity code, encompasses professional coaching and training delivered to executive leadership and organizational staff on public speaking, media engagement, communications strategy, and facilitation skills. State and local governments are currently purchasing under this code to build internal capacity for high-stakes public presentations, legislative advocacy, community engagement, and stakeholder communication, with coaching engagements ranging from one-off speaking preparation for major events to ongoing skills development programs embedded in organizational change initiatives.

The issuing bodies span cities, counties, transit authorities, state agencies, and special-purpose districts. The City of Santa Monica appears twice in recent opportunities—once for as-needed communications consulting (Track 2 scope includes earned media, public relations, and strategic communications) and once for community sustainability engagement facilitating—signaling repeat procurement activity. Orange County Transportation Authority solicits public outreach services under this code for transit projects. DeKalb County School District, the County of Orange Social Services Agency (California), the Atlanta Regional Commission, the Oregon Medical Board, and Washington State agencies also issued recent opportunities. Geographic concentration includes California (Santa Monica, Orange County, North Miami Beach), Georgia (DeKalb, Atlanta), Oregon (Eugene), and Washington State, with secondary activity across Florida, Texas, and Arizona.

Representative recent opportunities include the County of Orange Social Services Agency's competitive bid for Motivational Interviewing (MI) Coaching & Training (due October 22, 2026) to deliver foundational training, individual coaching, and train-the-trainer services across 200 county staff members through June 2028 on a fixed-fee plus hourly-rate structure; the City of Santa Monica's RFP for Communications Consultants organized into two separate tracks (Track 2 earned media and public relations; Track 1 creative services), establishing an as-needed vendor pool with five-year contract term and $25.00 per hour Living Wage Ordinance minimum; the Atlanta Regional Commission's request for speaker consultant services for C-suite coaching ahead of the November 2026 State of the Region Address (due July 27, 2026); and DeKalb County School District's RFP for K-12 community engagement facilitation across six school clusters (due August 27, 2026) combining facilitation, data analysis, and board presentation services. Pricing structures typically combine hourly rates for junior, mid, and senior personnel, fixed fees for program elements, or fully burdened labor rates. Insurance minimums across opportunities range from $1 million to $2 million in general liability and professional liability coverage.