UNSPSC 80171803: Media training and coaching service

Public relations consultation services relating to media training and coaching

UNSPSC 80171803 Media training and coaching service is a Commodity code that captures state and local procurement of public speaking coaching, media relations training, and executive communication consulting—services oriented toward helping elected officials, agency leadership, and public-sector spokespersons refine messaging, delivery, and audience engagement for high-stakes presentations and media environments. Recent solicitations reflect demand for both one-time event coaching and ongoing media relations advisory support across cities, counties, regional authorities, and state agencies.

Issuing bodies span city governments, counties, regional commissions, state departments, and special-purpose districts. The City of Rio Rancho (New Mexico) sought state lobbyist and legislative advocacy services; the Atlanta Regional Commission posted a coaching opportunity for the CEO's State of the Region address; and the Oregon Medical Board procured legislative affairs and media relations support. Geographic activity concentrates in the Southeast (Georgia, Florida, Texas, Colorado) and Pacific Northwest (Oregon, Washington), with secondary activity in the Northeast and Midwest. Representative recent opportunities include the Atlanta Regional Commission's RFP for speaker consultant services (proposals due July 27, 2026) to coach the CEO and community partners for a November 2026 flagship event to an anticipated 1,500-person audience, structured on time-and-materials with up to three coaching sessions and on-site rehearsal; and the Oregon Medical Board's RFP for public relations and governmental affairs services (proposals due July 27, 2026, not-to-exceed $150,000) covering legislative monitoring, testimony, and strategic communications for a roughly two-year term. The City of Rio Rancho's IFB for state lobbyist services (due August 11, 2026) and the City of Waco's RFQ for governmental affairs consulting (due June 23, 2026) show demand for legislative advocacy paired with media positioning. Most opportunities operate on task-order or as-needed bases; contract values where disclosed range from $5,865 (Utah's sole-source training award) to $150,000 (Oregon Medical Board). Evaluation typically weights relevant executive-level coaching or media experience, team qualifications, project approach, and cost equally or with technical factors dominant over price.