NIGP 91876: Marketing Consulting

NIGP 91876 Marketing Consulting, an Item code, encompasses strategic brand development, public relations, media relations, and stakeholder communications that state and local governments procure to promote economic development initiatives, tourism destinations, transit ridership, enrollment, and public awareness campaigns. State and local issuing bodies across cities, counties, transit authorities, universities, and special districts are actively soliciting under this code, with recent opportunities ranging from municipal economic development positioning to destination marketing organizations, transit system promotion, and enrollment marketing for higher education. The work being solicited spans the full spectrum of marketing infrastructure—strategic planning and brand positioning, content production (video, written, graphic design), media planning and buying, social media management, event marketing, public engagement, and paid advertising across digital, broadcast, print, and out-of-home channels. Compensation structures vary widely: some procurements are on retainer with supplemental fees, others use fully-burdened hourly rates with time-and-expense reimbursement, and still others are fixed-price contracts with annual budgets ranging from under $100,000 to $450,000 or higher.

Recent solicitation activity is geographically dispersed, with recent open opportunities posted in California (Orange County Transportation Authority for Pacific Surfliner social media marketing at $450,000 annually; City of Milpitas on-call communications and marketing at five-year term; Monterey-Salinas Transit District advertising consulting effective November 2026), Florida (City of North Miami Beach water utility communications; Greater Fort Lauderdale Convention & Visitors Bureau destination marketing specialists in Spanish and Portuguese markets), Texas (Texas A&M University enrollment marketing with ESBD set-aside; Texas A&M Galveston rebranding over five years; Texas Education Agency for Bluebonnet Learning open education resources promotion; University of Texas at Dallas Executive Education paid media campaigns; University of Texas at Austin Dell Medical School brand infrastructure and implementation), Georgia (City of College Park destination marketing organization; Invest Atlanta Tax Allocation District consulting pool; City of Fayetteville retail and restaurant recruitment), Washington State (Washington Department of Commerce statewide economic development strategic plan), Ohio (Columbus Consolidated Government Brownfield grant community engagement), Michigan (Bay-Arenac Intermediate School District regional family engagement campaign at $125,000 through September 2027; Great Lakes Water Authority marketing and communications on three-year term), and other jurisdictions. The Orange County Transportation Authority appears as a repeat buyer with multiple concurrent solicitations (Express Lanes marketing at $450,000 for three years, OC Streetcar ridership marketing at $200,000 initial plus $250,000 option, and public outreach for rail capital projects at $801,000 for four years plus two-year option). Representative recent solicitations include the City of New Haven RFQ for marketing, public relations, and graphic arts (RFQ 2026RFQCNH379, due August 4, 2026, with up to two awards negotiated on retainer basis and compliance with Living Wage Ordinance for contracts exceeding $25,000 annually); Orange County Transportation Authority's Pacific Surfliner social media marketing (RFP 250271, due July 9, 2026, $450,000 one-year term through September 2027 with two optional two-year renewals, mandatory social media management across six platforms with minimum weekly posting and monthly video production); and Texas A&M University enrollment marketing with ESBD set-aside (RFP-26-5064, due August 14, 2026).