NIGP 91876: Marketing Consulting

NIGP 91876 Marketing Consulting, an Item code, represents the range of marketing strategy, creative development, campaign execution, and promotional services that state and local governments procure to support agency missions, attract visitors, engage residents, and communicate program value. Recent solicitations show school districts, cities, counties, transit authorities, and public colleges purchasing graphic design and video production, digital and traditional media buying, social media management, event marketing, public relations, brand development, market research and polling, multilingual outreach, and specialized consulting (tourism marketing, environmental communications, talent recruitment, and sponsorship management).

Issuing bodies span all jurisdiction types: school districts (Hillsborough County Public Schools in Florida, Wicomico County Public Schools in Maryland, Cypress-Fairbanks ISD in Texas, Fort Bend ISD in Texas), cities (Holly Hill, North Miami Beach, Albany, Thousand Oaks, Milpitas, Huntsville, Parker, Cincinnati, New Haven, Peoria, Oshkosh), counties (Sarasota, Orange, Monroe, Broward, Fulton, Boulder), state agencies (Nevada Division of Tourism, Oregon State Fire Marshal, Colorado State Fair Authority, Colorado Department of Agriculture), transit authorities (Orange County Transportation Authority, Sarasota County transit), colleges and universities (Texas State University, University of Houston, Rockland Community College), and special-purpose districts (Clackamas Water Environment Services in Oregon, Atlanta Beltline). Activity concentrates in Florida (Hillsborough, Sarasota, Orange, Monroe, Broward counties; cities of Holly Hill and North Miami Beach), with significant recent solicitation volume also in California (Thousand Oaks, Milpitas), Colorado (Parker, Colorado State Fair), Texas (multiple school districts and universities), Oregon, Georgia (Fulton County, City of College Park), and Nevada. Geographic spread extends across CONUS with representation from the Northeast (New Haven), Midwest (Oshkosh, Fort Bend), Mountain West (Parker), and Southeast. Representative recent opportunities include Sarasota County RFP 262858MM for five-year marketing plan and research for Breeze public transit (proposals due August 19, 2026), Orange County Transportation Authority RFP 250271 for 405/91 Express Lanes marketing at $450,000 over three years (incumbent Truth Marketing, contract value $450,000, evaluation by July 14, 2026), City of North Miami Beach RFP for citywide brand development and implementation (proposals due September 2, 2026, four-month timeline), and Colorado State Fair Authority RFP BSFA 2027-0029 for full-service marketing services with $100,000–$160,000 annual agency budget plus approximately $300,000 in placed media (proposals due October 16, 2026, SDVOSB 3% goal applies).