UNSPSC 80172000: Professional communication services

Public relations services relating to general professional communications activities and services.

UNSPSC 80172000 Professional communication services is a Class code covering the full range of creative, strategic, and execution services that state and local governments procure to communicate with residents, visitors, employees, and stakeholders—spanning graphic design and video production, media planning and buying, strategic campaign development, brand identity work, public relations, social media management, and event coordination. Recent state and local solicitations under this code show consistent demand for integrated, multi-channel marketing and communications support from school districts, cities, counties, transit authorities, state agencies, and higher-education institutions across a broad geographic footprint.

State and local issuing bodies soliciting under this code include school districts (Hillsborough County Public Schools in Florida; Cypress-Fairbanks ISD in Texas; Wicomico County Public Schools in Maryland), cities (Santa Monica, North Miami Beach, Holly Hill, Doraville, Milpitas, Thousand Oaks, Enfield), counties (Orange County California; Sarasota County; Dane County; Palm Beach County; Pinellas County; Broward County), transit authorities (Orange County Transportation Authority; Sarasota County; Space Coast Area Transit; Brevard County), state agencies (Oregon State Fire Marshal; South Dakota; Texas Historical Commission; Utah Division of Purchasing), and universities (University of Texas at Austin; University of South Dakota; Auburn University; Jackson State University). Representative recent opportunities include Sarasota County requesting proposals for five-year marketing services for Breeze public transit (RFP, proposals due August 19, 2026), the City of Santa Monica seeking as-needed communications consulting and creative services across two separate tracks (RFP, proposals due October 8, 2026), Orange County Transportation Authority requesting 405 and 91 Express Lanes marketing services valued at $450,000 over three years (RFP, proposals due June 30, 2026), the Oregon Department of the State Fire Marshal seeking campaign strategy and full-service creative development for "Home and First Five Feet" wildfire preparedness (RFP, offers due October 9, 2026), and the University of Texas at Austin requesting direct marketing and membership campaign management services for the Lady Bird Johnson Wildflower Center (RFP, proposals due September 24, 2026). Geographic concentration spans California (Orange, Sarasota, Dane, Pinellas counties; multiple cities), Texas (Houston, Austin, Dallas areas; state procurement), Oregon (state-level), South Dakota (state-level), Florida (multi-county), and additional activity in Connecticut, Colorado, Tennessee, and Utah, reflecting national distribution with no single dominant region.