UNSPSC 80141631: Marketing technology service

Access and/or use of technology applications developed for the purpose of executing marketing and customer communication strategies

UNSPSC 80141631 Marketing technology service is a Commodity code that encompasses state and local procurement of integrated marketing and communications support services, including brand development, campaign strategy and execution, digital and social media management, content creation, media planning and buying, public relations, and strategic communications across multiple channels and platforms. State and local governments purchase these services to advance enrollment growth, destination marketing, public awareness campaigns, economic development initiatives, and organizational reputation management, with contracts typically structured as professional services on a time-and-expense or fixed-fee basis.

The code draws solicitations from universities, state departments, county governments, cities, regional transportation authorities, and special-purpose districts. Texas A&M University (enrollment marketing RFP due August 14, 2026), the City of New Haven (marketing and public relations RFQ due August 4, 2026), the Orange County Transportation Authority (Pacific Surfliner social media marketing $450,000 contract, initial term through September 30, 2027), the City of Milpitas (communications and marketing on-call services RFP due July 28, 2026), and Washington State Department of Commerce (strategic communication services for economic development RFP due August 10, 2026) represent recent activity. Geographic spread includes California (Orange County Transportation Authority, City of Milpitas), Texas (Texas A&M University, Texas State University), Florida (City of North Miami Beach, Broward County Convention & Visitors Bureau), Connecticut (City of New Haven), Kentucky (Louisville Metro Air Pollution Control District), Washington State, Georgia (City of College Park, Columbus Consolidated Government, Invest Atlanta, City of Tallahassee partnership), and Michigan (Bay-Arenac Intermediate School District), with additional opportunities in Arizona, Arkansas, Illinois, South Dakota, and other states. Contracts typically range from $99,900 to $450,000 annually, with terms spanning one to five years and optional renewals common. Set-asides and preferences vary by jurisdiction: Texas A&M's enrollment marketing carries an ESBD (Emerging Small Business in Declining area) set-aside, while other procurements incorporate HUB certification preferences (Texas), DBE-neutral baselines (Orange County Transportation Authority), MBE/FBE/SBE encouragement (Invest Atlanta), and local-vendor preferences (City of College Park, Collier County). Notice types include RFP, RFQ, ITN, and informal request formats, with response dates clustering in late June through August 2026.