UNSPSC 80141631: Marketing technology service

Access and/or use of technology applications developed for the purpose of executing marketing and customer communication strategies

UNSPSC 80141631 Marketing technology service is a Commodity code capturing a diverse range of state and local marketing, communications, and brand-development work — from vehicle wraps and event management through strategic media campaigns, public relations, and digital optimization for transit systems, municipalities, conventions bureaus, schools, and colleges. The recent solicitations show state and local governments procuring marketing services across three principal patterns: tactical creative and production work (design, video, print, signage); strategic campaign planning and execution (brand development, media buying, audience research, multichannel coordination); and specialized marketing applications such as public health promotion, environmental behavior change, talent recruitment, and tourism destination positioning.

State and local issuing bodies include school districts (Hillsborough County Public Schools in Florida, Wicomico County Public Schools in Maryland, Cypress-Fairbanks ISD in Texas), city and county governments (Holly Hill, North Miami Beach, Cincinnati, Oshkosh, Peoria, Parker, Huntsville, Fort Worth), transit authorities (Orange County Transportation Authority, Sarasota County, Broward County transit operations), convention and visitors bureaus (Visit St. Pete-Clearwater, Broward County CVB, Monroe County TDC), state agencies (Nevada Division of Tourism, Oregon State Fire Marshal, Colorado State Fair Authority), and higher-education institutions (Texas State University, University of Houston, Rockland Community College). Recent activity spans Florida, California, Colorado, Nevada, Oregon, Texas, Georgia, Tennessee, Arizona, Wisconsin, Maryland, Ohio, and other states, with no single jurisdiction dominating the code. Representative recent solicitations include Hillsborough County Public Schools' October 2026 ITQ for truck wraps (two-sided vehicle wraps for school fleet); City of Holly Hill's October 2026 RFP for weekly community market management (vendor recruitment, promotion, and event operations); Sarasota County's August 2026 RFP for transit marketing services including five-year strategic plans, market research, and annual awareness campaigns ($450,000 across three years for the earlier 405/91 Express Lanes program, $262,858 for current Breeze transit work); City of North Miami Beach's October 2026 RFP for citywide brand development and implementation (brand strategy, visual identity, Centennial integration, application across facilities and wayfinding); Orange County Transportation Authority's August 2026 RFP for OC Streetcar safety awareness and public education ($200,000 for one-year initial term using Federal Transit Administration funds); and the City of Oshkosh's July 2026 RFP for talent attraction marketing supporting the Onboard to Oshkosh relocation initiative ($20,000 for discovery, messaging, creative assets, and performance measurement). Activity is active and consistent across all four quarters of 2026; qualification pools, multi-year contracts with renewal options, and per-project task-order structures are common.