UNSPSC 80171801: Media monitoring service

Public relations consultation services relating to the provision of media monitoring services

UNSPSC 80171801 Media monitoring service is a Commodity code encompassing public communications strategy, brand development, earned media relations, and community outreach services that state and local governments contract to support legislative advocacy, tourism promotion, environmental initiatives, and infrastructure project communications. Recent solicitations show state and local bodies using this code to procure comprehensive media and communications consulting spanning creative development, public relations strategy, social media management, community engagement facilitation, and stakeholder communications across transit authorities, municipal utilities, county governments, cities, and special districts.

The issuing-body mix spans diverse state and local entities: the City of Santa Monica (multiple communications and sustainability engagement RFPs), Orange County Transportation Authority (public outreach for transit and environmental programs), City of North Miami Beach (brand development), New Smyrna Beach Utilities (public relations for infrastructure), Broward County (environmental public relations), Washington State Department of Commerce (energy resilience outreach), and the City of Eugene (community safety messaging). Geographic activity concentrates in California and Florida, with additional opportunities in Washington, Oregon, Texas, Georgia, Arizona, New York, and other states. Representative recent opportunities include the City of Santa Monica's RFP 484 for as-needed communications consulting with Track 1 (creative and multimedia) and Track 2 (earned media and strategic communications) responses due October 13, 2026; the City of North Miami Beach's RFP 2026086 for citywide brand development and implementation services with substantial completion targeted within four months from Notice to Proceed; the Orange County Transportation Authority's RFP 250350 for public outreach supporting the Measure M Environmental Mitigation Program valued at $150,000 for a three-year initial term; and Broward County's RFI on public relations support services for environmental projects (Sand Bypass Project and Port Everglades Navigation Improvements) with notice of intent to designate sole source to Emily Lock Consulting unless evidence of competing capability is submitted by September 30, 2026. Evaluation criteria across solicitations typically weight firm experience and qualifications (20–40 points), technical approach and work plan (20–35 points), staffing and personnel (10–30 points), past performance or references (5–20 points), and cost (5–30 points). Many contracts structure compensation as time-and-expense with fully burdened hourly rates by position (Project Manager, Community Liaison, Account Coordinator, Graphic Designer) or as fixed retainers with project-based fees; several specify multilingual deliverables and accessibility compliance. Insurance requirements commonly include $1 million general liability and professional liability coverage.