Media Buying and Advertising Services
Awarded State & local contract opportunity Posted
- Solicitation number
- 99999-SPD0000202
- State
- Georgia
- Responses due
Opportunity facts
- NIGP codes
- 91501 Advertising Agency Services
- 91502 Advertising (Including Notice Of Bid Solicitation, Statutory Notices)
- 91503 Advertising/Public Relations (Incl. Skywriting)
- 91504 Advertising, Outdoor Billboard, Etc.
- 91506 Audio Production
- 91507 Audio Recording
- 91514 Broadcasting Services, Radio
- 91515 Broadcasting Services, Television
- 91522 Communications Marketing Services
- 91876 Marketing Consulting
- UNSPSC codes
- 80141619 Customer relationship center CRC management services
- 80171503 Public relations situation and issues and risk analysis
- 82101505 Handbill or coupon advertising
- 83111903 Small scale radio systems
- 82101602 Television advertising
- 80172001 Internal communication service
- 82101800 Advertising agency services
- 80141623 Merchandising service
- 80141627 Cooperative or shared advertising management service
- 80171603 Publicity and marketing advisory service
Show all 43
- 82101502 Poster advertising
- 82101700 Aerial advertising
- 83130000 Information and communication broadcasting Service
- 83111901 Radio broadcasting station management
- 80142106 Direct response TV services
- 80141518 Comparative business benchmarking service
- 80171602 Online and social media publicity service
- 80171901 Volunteer relations and management and engagement
- 82101506 Transit advertising services
- 82101507 Shopping news or advertising or distribution service
- 82101604 Cinema advertising
- 82101701 Banner advertising services
- 82101801 Advertising campaign services
- 82101802 Advertising production service
- 93151502 Public enterprises information or control systems services
- 82101501 Billboard advertising
- 83111900 Radio services
- 82101601 Radio advertising
- 80172000 Professional communication services
- 80172002 Project based communications service
- 80141631 Marketing technology service
- 80170000 Public relations and professional communications services
- 82100000 Advertising
- 80171600 Publicity and marketing support services
- 80171900 Stakeholder management and relations services
- 82101500 Print advertising
- 80171601 Trade and tourism familiarization service
- 82101508 Trade or service directory or yellow page advertising
- 82101702 Skywriting advertising services
- 83111902 Amateur radio networks or services
- 83111904 Radio studio or equipment services
- 83121702 Radio related services
- 83111804 Television broadcasting station management
- Point of contact
-
- Latrice Njee latrice.njee@doas.ga.gov (404) 656-5452
Opportunity details come from ssl.doas.state.ga.us. Updated .
About this opportunity
The State of Georgia Department of Administrative Services issued a statewide request for proposals for media buying and advertising services under solicitation 99999-SPD0000202, with proposals due August 16, 2021, and awarded five suppliers with no set contract value on December 27, 2021. The procurement closed and awards have been finalized; this is a historical record of a completed transaction.
The scope encompasses media placement across television, radio, print, outdoor, online (internet and social media including Facebook and Twitter), in-store point-of-purchase, and third-party media streams, along with professional services including creative services, marketing services, support services, and community engagement. Addendum 3 (issued July 28, 2021) clarified that awarded suppliers must be capable of providing products and services for both Categories A and B.
Five suppliers received statewide contract awards: Jacob's Eye, LLC (highest score: 739); New Fitzco, LLC (score: 713); Odonnell Company (score: 662); The Networked Planet, LLC; and Chandley Communications, Inc. Final scores combined cost and validated technical scoring. Three offerors were deemed non-responsive: Elevate Marketing LLC, Focus Outdoor Advertising & Marketing LLC, and National Cinemedia LLC. Two offerors—Phase3 Media and Strategic Media Placement—did not submit the highest-scoring proposals.
The prebid conference was held July 22, 2021, at 3:00 p.m. via virtual webinar and was strongly encouraged but not mandatory. Fifteen registered participants from media buying, advertising, and creative firms attended. The solicitation included Addendum 2 (adding Attachment O on creative task assignments) and updated Q&A documentation. The issuing officer is Latrice Njee, reachable at 404-656-5452 or latrice.njee@doas.ga.gov. Protests may be submitted electronically to doas.protests@doas.ga.gov under the Georgia Procurement Manual.
Opportunity text
07/28/2021 - Attached Addendum 3. The following updates were made: ¿Attachment A ¿ eRFP Section 1.1, paragraph 4 has been updated to clarify that the Awarded Suppliers must be able to provide the products and services for both Categories A and B. ¿Q & A Response ¿ Question 15 of the questions and answers has been updated. 07/27/2021 - Added Addendum 2 and Attachment O - Creative Task Assignments 7/13/2021 - Updated the Q & A template. The intent of this eRFP is to establish statewide contract(s) with qualified Suppliers capable of providing a variety of media buying and advertising services that meet the operational enterprise needs of Authorized Users throughout the entire state of Georgia. Media buying includes services for the placement of media advertising covering Television, Radio, Print, Outdoor, On-line (Internet, Social Media: Facebook, Twitter, My Space), In-Store (i.e., Point of Purchase) & Third-Party media streams. Professional Services include creative services, marketing services, support services, and community engagement.
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