NOIA Media Buying and Advertising Services

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Attached to
Media Buying and Advertising Services
Solicitation number
99999-SPD0000202
Issued by
Georgia

About this file

This is a Notice of Intent to Award for a statewide media buying and advertising services contract issued by the State of Georgia Department of Administrative Services. The solicitation, numbered 99999-SPD0000202, sought qualified suppliers to provide comprehensive media buying and advertising services to authorized users throughout Georgia. Services requested include media placement across television, radio, print, outdoor, online platforms (internet, social media including Facebook and Twitter), and in-store point-of-purchase advertising, along with professional services encompassing creative services, marketing services, support services, and community engagement. The solicitation closed on August 16, 2021, with the Notice of Intent to Award posted on December 9, 2021. No specific contract term or renewal options are detailed in this notice.

Five apparent successful offerors were selected for statewide contract awards with no set value: The Networked Planet, LLC; Jacob's Eye, LLC; Chandley Communications, Inc.; New Fitzco, LLC; and Odonnell Company. Jacob's Eye, LLC achieved the highest final score of 739, followed by New Fitzco, LLC with 713 and Odonnell Company with 662. Three offerors were deemed non-responsive (Elevate Marketing LLC, Focus Outdoor Advertising & Marketing LLC, and National Cinemedia LLC), while two offerors did not achieve the highest scoring proposal (Phase3 Media and Strategic Media Placement). Final scores were calculated by combining cost scores and validated technical scores. The issuing officer is Latrice Njee, contactable at 404-656-5452 or latrice.njee@doas.ga.gov. All contract terms were to be completed by Notice of Award, with protests to be submitted electronically to doas.protests@doas.ga.gov.

Text of this file

NOTICE OF INTENT TO AWARD

Revised: 08/31/20 SPD-AP005

Solicitation Title/Event Name: Media Buying and Advertising Services

Solicitation No/Event ID: 99999-SPD0000202

Solicitation Close/ Event End Date: 08/16/2021

Notice of Intent to Award Posting Date:

12/09/2021

Issuing Officer:

Latrice Njee

Issuing Officer Contact Information: 404-656-5452; latrice.njee@doas.ga.gov

The State intends to award a contract to the apparent successful offeror(s). The Notice of Intent to Award should not be considered as a binding commitment by the State. Inquiries should be addressed to the Issuing Officer. Although the State will provide the reason(s) an offeror was not successful in accordance with Georgia law, please note that the reasons listed beside the names of the unsuccessful offeror(s) should not be interpreted as an exhaustive list. NOTE: In the event any of the following is applicable, then all identified award amounts (if any) are estimates only: (1) this is an open agency contract and/or

(2) the state entity has identified primary/secondary awardees. All protests must be submitted electronically via email at doas.protests@doas.ga.gov. Please reference the Georgia Procurement Manual for the supplier protest process updated August 2020: http://doas.ga.gov/state-purchasing/law-administrative-rules-and-policies

APPARENT SUCCESSFUL OFFEROR(S)

Award Amount

The Networked Planet, LLC Statewide Contract Award – No Set Value Jacob's Eye, LLC Statewide Contract Award – No Set Value

Chandley Communications, Inc. Statewide Contract Award – No Set Value New Fitzco, LLC Statewide Contract Award – No Set Value

Odonnell Company Statewide Contract Award – No Set Value

UNSUCCESSFUL OFFEROR(S)

REASONS

Elevate Marketing, LLC Non-Responsive Focus Outdoor Advertising & Marketing, LLC Non-Responsive

National Cinemedia, LLC Non-Responsive Phase3 Media Not Highest Scoring Proposal (for RFP only)

Strategic Media Placement Not Highest Scoring Proposal (for RFP only)

* Stipulation: Contract terms to be completed by Notice of Award

Authorized Signature:af’adf’a;dflak;dlfadkfj;aldfkaldkfalkd mailto:latrice.njee@doas.ga.gov http://doas.ga.gov/state-purchasing/law-administrative-rules-and-policies http://doas.ga.gov/state-purchasing/law-administrative-rules-and-policies

NOTICE OF INTENT TO AWARD

Revised: 08/31/20 SPD-AP005

Offeror Name Graph

Cost Score

Validated Score

Final Score (Cost +

Validated) Jacob's Eye, LLC 3 211 528 739 New Fitzco, LLC 5 199 514 713 Odonnell Company 6 180 483 662 Chandley Communications, Inc. 4 198 431 630 The Networked Planet, LLC 2 229 374 603 Strategic Media Placement 7 250 283 533 Phase3 Media 1 146 305 451 Offeror #8 8 Offeror #9 9 Offeror #10 10 Offeror #11 11 Offeror #12 12 Offeror #13 13 Offeror #14 14 Offeror #15 15 Offeror #16 16 Offeror #17 17 Offeror #18 18 Offeror #19 19 Offeror #20 20

Click CTRL-k to sort Validated Scores (column F) from highest to lowest.

Click CTRL-j to sort Final Scores (column G) from highest to lowest.

Evaluation Summary

RFP #: 99999-SPD0000202

RFP Name: Media Buying and Advertising Services Issuing Officer: Latrice Njee

3 5 6 4 2 7 1 8 9 10 11 12 13 14 15 16 17 18 19 20 Cost Score 211 199 180 198 229 250 146 Validated Score 528 514 483 431 374 283 305 - - - - - - - - - - - - - Final Score (Cost + Validated) 739 713 662 630 603 533 451 - - - - - - - - - - - - -

Technical Evaluation Summary Cost Score Validated Score Final Score (Cost + Validated)

Other files

File Type Posted
Prebid Conference Attendees List —
Prebid Conference Information —
Award Document —

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