Prebid Conference Information

This is a Prebid Conference Information document issued by the Georgia Department of Administrative Services for Solicitation Number SPD0000202, Media Buying and Advertising Services. The solicitation seeks to establish statewide contract(s) with qualified suppliers capable of providing comprehensive media buying and advertising services throughout Georgia. Services include media placement across television, radio, print, outdoor, online platforms (including internet and social media such as Facebook and Twitter), in-store point of purchase displays, and third-party media streams. Additionally, suppliers must provide professional services encompassing creative services, marketing services, support services, and community engagement. The prebid conference was held on July 22, 2021, at 3:00 p.m. via virtual webinar. Attendance was strongly encouraged but not mandatory, though bidders were advised that late arrivals could be considered ineligible. The issuing officer was Latrice Njee, available at 404-656-5452 or latrice.njee@doas.ga.gov.

The solicitation underwent multiple amendments through July 28, 2021, including Addendum 3, which clarified that awarded suppliers must be capable of providing products and services for both Categories A and B, and Addendum 2, which added Attachment O regarding Creative Task Assignments. These amendments, along with updated Questions and Answers documentation, provided additional guidance to potential bidders on requirements and expectations for contract performance.