UNSPSC 82101602: Television advertising

UNSPSC 82101602 Television advertising, a Commodity code, captures state and local government procurement for broadcast media planning, buying, production, and placement services across television, radio, and emerging digital platforms. Recent solicitations show state and local buyers acquiring integrated marketing and media services that bundle creative production (video and audio spots), strategic media planning targeting specific demographics, performance tracking, and multi-platform distribution—often paired with campaign management and post-performance reporting. The issuing-body mix spans state-level election and communications offices (Washington State Office of the Secretary of State, New Jersey Department of the Treasury on behalf of the Public Broadcasting Authority), counties (Hillsborough County), cities (Phoenix, Milpitas), education service centers and higher-education institutions (Region One Education Service Center, University of Georgia, Valencia College, Texas State Technical College), and special districts. Scope varies from narrow placements to comprehensive campaign execution; several recent opportunities conflate television advertising with broader communications services and technology infrastructure, indicating mixed code application within the category.

Recent opportunities cluster geographically in the Pacific Northwest (Washington), Southeast (Georgia, Florida), Mid-Atlantic (New Jersey), Southwest (Arizona, Texas), and California. The Washington State Office of the Secretary of State's RFP 26-03 for Voter Information Multimedia Production & Distribution, due June 1, 2026, exemplifies core work: professional broadcast-ready English and Spanish video and radio spots, strategic media planning targeting 18–39 year-old voters in rural and marginalized communities, and placement across multiple counties for the 2026 General Election, with a not-to-exceed value of $160,000 and preference awards for Washington Small Businesses and Registered Washington Veteran-Owned Businesses. The City of Milpitas RFP 26-155 for Communications and Marketing Support Services, due July 28, 2026, seeks on-call creative and media services including event videos, public service announcements, and integrated digital-to-broadcast campaigns for a five-year term beginning October 1, 2026, weighted 25 percent on experience and 25 percent on execution methodology. Region One Education Service Center's RFP 26-0178 for Advertising Services, due June 1, 2026, covers media planning and placement across print, digital, broadcast, streaming, audio, and out-of-home channels with performance metrics tracking. The University of Georgia RFQ, due May 1, 2026, allocated approximately $623,000 annually from a $3.3 million advertising budget for marketing and design services through multi-vendor agency contracts.