UNSPSC 82101602: Television advertising

UNSPSC 82101602 Television advertising is a Commodity code covering paid broadcast promotional placements, video production for on-air distribution, and media planning and buying services for television channels. State and local governments use this code to secure advertising time and creative services supporting public health campaigns, community event promotion, emergency preparedness messaging, and agency outreach initiatives. The mix of issuing bodies includes city communications departments, state agencies, school districts, and special-purpose authorities. The City of Milpitas, the Florida Agricultural and Mechanical University Medical Marijuana Education and Research Initiative, and the Region One Education Service Center have recently posted opportunities spanning graphic design, video production, integrated media campaigns, and broadcast placement services; work encompasses both one-off campaigns and multi-year on-call retainers. Scope varies from hyper-local event promotion to statewide public education efforts, with deliverables including public service announcements, testimonial videos, emergency messaging, and comprehensive integrated campaigns across digital, print, social, and broadcast platforms.

Recent activity concentrates in Texas, California, and Florida, with additional solicitations from Rhode Island and the District of Columbia. The City of Milpitas posted RFP 26-155 for on-call communications and marketing support services due July 28, 2026, seeking graphic design, video production, and media planning and buying for citywide initiatives and community celebrations on a five-year contract basis. Region One Education Service Center issued RFP 26-0178 for advertising services due June 1, 2026, encompassing media planning, placement, and campaign execution across print, digital, broadcast, streaming, audio, out-of-home, and direct marketing channels. The City of Midland, Texas posted RFP 27000019 for live broadcasting of its 2026 Christmas events due October 8, 2026, including pre-event advertising, live coverage, and emcee services as an in-kind sponsorship arrangement subject to local-vendor preference under Texas Local Government Code 271.9051. Florida Agricultural and Mechanical University on behalf of the Medical Marijuana Education and Research Initiative requested proposals for statewide media advertising strategy and placement due September 17, 2026, with scope covering strategic communications, public education content development, and consulting services.