UNSPSC 80142106: Direct response TV services

Direct response TV, including all television advertising that requests consumers to support a specific humanitarian cause through a monthly gift or as an emergency response. Television viewers do so by either calling a specific telephone number, sending an SMS or signing up online.

UNSPSC 80142106 Direct response TV services, a Commodity code, encompasses broadcast production, live event streaming, video content creation, and integrated media campaigns that state and local governments solicit to support community engagement, emergency communications, and public information initiatives. Recent opportunities show state and local agencies are buying full-service event production including pre-event advertising, live broadcast coverage, video production for public service announcements and community outreach, and integrated marketing across digital, print, social, and broadcast channels. The issuing bodies span city procurement offices (Milpitas, Midland), independent school districts (Dallas ISD), higher-education institutions (Texas A&M International University, Texas State Technical College), county governments (Hillsborough County, District of Columbia), and special-purpose entities (New Jersey Public Broadcasting Authority, Region One Education Service Center). The City of Milpitas issued RFP 26-155 for on-call communications and marketing support services covering graphic design, video production, and media planning and buying for a five-year contract beginning October 1, 2026, with a response date of July 28, 2026. The City of Midland, Texas posted RFP 27000019 for live broadcasting of its 2026 Christmas Tree Lighting and Parade on an in-kind sponsorship basis, due October 8, 2026, with local-vendor preference under Texas Local Government Code 271.9051.

Recent activity concentrates in Texas and California, with secondary participation from Florida, New Jersey, and the District of Columbia. Dallas ISD issued RFP SW250418 for event rentals, digital multimedia services, and audio-visual equipment on an as-needed basis with an aspirational 30 percent Small Business Enterprise goal and a three-year term with two one-year renewal options, due October 22, 2026. Texas A&M International University solicited event production, audio-visual, lighting, and livestreaming services for commencement exercises and university events under RFP 2027-001, due September 30, 2026, for an initial five-year term with renewal options through year ten. The New Jersey Department of the Treasury, on behalf of the New Jersey Public Broadcasting Authority, issued a bid for transmission facility management across thirteen television facilities under Bid Solicitation #26DPP01314, with a mandatory site visit on June 2, 2026, and quote submission due June 12, 2026, designated as a Small Business Set-Aside for subcontracting. Region One Education Service Center posted RFP 26-0178 for advertising and media placement services spanning print, digital, broadcast, streaming, audio, and out-of-home channels, due June 1, 2026.