UNSPSC 80142106: Direct response TV services

Direct response TV, including all television advertising that requests consumers to support a specific humanitarian cause through a monthly gift or as an emergency response. Television viewers do so by either calling a specific telephone number, sending an SMS or signing up online.

UNSPSC 80142106 Direct response TV services is a Commodity code that state and local governments use to classify broadcast and multimedia production services, including professional video production, television advertising development, media planning and buying, and transmission facility management. Recent solicitations show that state and local buyers are acquiring comprehensive creative production services, broadcast infrastructure, and strategic media placement across television, radio, digital, and streaming platforms. Issuing bodies include city procurement departments (Phoenix, Milpitas), state agencies (Washington Secretary of State, New Jersey Department of the Treasury), county governments (Hillsborough County, Franklin/Grant/Grays Harbor/Chelan/Yakima Counties), school districts and education service centers (Texas State Technical College, Valencia College, Region One Education Service Center), and public authorities (New Jersey Public Broadcasting Authority). The work spans from tactical creative production and media buying to strategic broadcast systems management, with no single buyer appearing more than once in recent activity.

Geographic activity clusters in the Pacific Northwest (Washington), Southwest (Arizona, California), Southeast (Florida, Georgia), Mid-Atlantic (New Jersey), and Texas. Representative recent opportunities include the City of Milpitas RFP 26-155 (posted June 23, 2026; due July 28, 2026) for on-call communications and marketing support covering graphic design, video production, media planning and buying, and event recap videos across a five-year term with pricing capped at CPI or 3% annual increases; Hillsborough County's sole-source procurement (posted June 12, 2026; due June 22, 2026) for the Cablecast VIO2 OMNI System and Services, an integrated broadcast platform supporting cable automation, live meeting broadcasting, video-on-demand, OTT streaming, and 24/7 continuous broadcast operation; the Washington State Office of the Secretary of State RFP 26-03 (posted April 17, 2026; due June 1, 2026) for voter information multimedia production and distribution with a not-to-exceed value of $160,000, encompassing broadcast-ready videos in English and Spanish, radio spots, and media placement targeting rural and young voters through November 2026; and the New Jersey Department of the Treasury transmission facility management solicitation (posted May 19, 2026; due July 21, 2026) for comprehensive management of thirteen television transmission facilities across three regions, including inspections, HVAC maintenance, FCC compliance, and emergency response with a three-year initial term and potential two one-year extensions, subject to New Jersey prevailing wage and small business subcontracting good faith effort requirements.