UNSPSC 82101601: Radio advertising

UNSPSC 82101601 Radio advertising is a Commodity code. State and local governments use this code to tag media placements and related creative and production services for public outreach campaigns, voter education, emergency preparedness messaging, and institutional promotion targeting specific populations. The City of Milpitas' RFP 26-155 for Communications and Marketing Support Services (due July 28, 2026) calls for graphic design, video production, and media planning and buying on an as-requested basis to support citywide and department-specific initiatives, including event recap videos, public service announcements, and integrated media campaigns across digital, print, social, and broadcast platforms. The University of Maryland Global Campus' RFP #92292 for Radio Advertising Services (due June 30, 2026) seeks a vendor with national and international radio network access plus a large podcast platform to deliver custom commercial content and geo-targeted long-form podcast spots to veteran and military-affiliated audiences, with a contract value not to exceed $1 million across a one-year initial term and up to four renewal options. The Washington State Office of the Secretary of State's RFP 26-03 for Voter Information Multimedia Production & Distribution (due June 1, 2026) procures broadcast-ready television and radio public service announcements in English and Spanish targeting multiple Washington counties for the 2026 General Election, with a not-to-exceed value of $160,000 and contract execution from July 1, 2026, through January 31, 2027. Issuing bodies include state education and election offices, city governments, and county or multi-county agencies; repeat buyers are not evident from the recent activity.

Geographic activity spans Washington State, California (Milpitas), Maryland (University of Maryland Global Campus), and other dispersed jurisdictions; the recent opportunities reflect no concentration in a particular region. The University of Georgia's RFQ for Advertisement-Related Marketing and Design Services (due May 1, 2026) establishes a portfolio of multiple awarded vendors for creative, digital strategy, and brand management services with an estimated annual allocation of approximately $623,000 from the University's total $3.3 million advertising budget, suggesting that radio advertising may be one component of larger integrated creative and media campaigns rather than a standalone procurement driver. The code shows active procurement across public institutions, municipal communications, and election administration, though the scope often blends radio placement with broader media production and buying services rather than standalone radio time purchase.