UNSPSC 82101601: Radio advertising

UNSPSC 82101601 Radio advertising is a Commodity code. State and local governments procuring under this code buy media planning, buying, and placement services for radio campaigns that support public outreach, awareness, and engagement objectives. Recent solicitations show demand for integrated broadcast services combining radio spot production, multi-station placement, audience targeting, and performance reporting — typically bundled with broader communications, marketing, or educational campaign support. The City of Milpitas RFP 26-155 (due July 28, 2026) seeks on-call communications and marketing support including media planning and buying across digital, print, social, and broadcast platforms; Broward County's Manatee Awareness Radio Campaign (due August 10, 2026) solicits creation and placement of 15- and 30-second radio spots across 11+ stations in English, Spanish, and Creole for 16 weeks; and the University of Maryland Global Campus RFP #92292 (due June 30, 2026, technical proposals) procures integrated radio advertising and podcast services targeting veteran populations nationwide. Issuing bodies include cities, counties, state agencies, universities, and public authorities. The University of Maryland Global Campus, Broward County, and the City of Milpitas appear as recent buyers; the New Jersey Public Broadcasting Authority and Rhode Island also posted related communications and media services procurements.

Activity clusters in Florida (Broward County), Texas (City of Midland Christmas broadcast RFP, TSTC utility management and creative services), California (City of Milpitas), Maryland (University of Maryland Global Campus), and the Northeast (Rhode Island videographer and photographer master price agreements, New Jersey Public Broadcasting Authority transmission facility management). The Broward County Manatee Awareness Radio Campaign is an SBE-reserved procurement requiring vendors to self-perform 85 percent of services or subcontract to certified SBE or CBE firms, with liquidated damages for noncompliance capped at 10 percent of total contract value; the contract runs one year from award (on or after October 31, 2026) with up to four optional one-year renewals, no price increases during the initial term, and no guaranteed minimum volume. The University of Maryland Global Campus contract has a $1 million cumulative ceiling across a one-year term plus four renewal options and imposes Tier 1 living wage requirements ($17.17 per hour baseline). Geographic spread spans multiple regions with no single dominant state; opportunities reflect episodic demand tied to specific public-education campaigns, awareness initiatives, and broadcast infrastructure upgrades rather than continuous commodity procurement.