This is a Prebid Conference Attendees List for SPD0000202, a statewide media buying and advertising services contract opportunity for the State of Georgia. The prebid conference was held to inform potential suppliers about the request for proposal (RFP) for establishing statewide contracts with qualified vendors capable of providing comprehensive media buying and advertising services. The services encompass media placement across multiple channels including television, radio, print, outdoor, online platforms (internet, social media including Facebook and Twitter), and in-store point-of-purchase advertising, along with professional services such as creative services, marketing services, support services, and community engagement. The RFP was subject to multiple addenda through late July 2021, with Addendum 3 clarifying that awarded suppliers must be capable of providing products and services for both Categories A and B, and Addendum 2 introducing Creative Task Assignments documentation.
The prebid conference attendee list includes 15 registered participants representing various media buying, advertising, and creative firms including representatives from Audacy, Tandem Creative LLC, Jacobseye, Alpha Media USA, iHeartMedia, Crawford Strategy, NCM, and Media Crossing, among others. The attendance of multiple media and advertising professionals indicates substantial industry interest in the statewide contract opportunity, which was designed to meet the operational enterprise needs of authorized users throughout Georgia and would require vendors capable of serving diverse advertising and marketing requirements across the state.