UNSPSC 82101900: Media placement and fulfillment

Costs directly related to the placement or fulfillment of advertising media in a particular channel. The three components of advertising costs are creative, production/development, and fulfillment/placement.

UNSPSC 82101900 Media placement and fulfillment, Class tier, encompasses the sourcing, placement, and delivery of advertising and promotional materials across multiple channels—digital, print, broadcast, social media, and outdoor—for state and local government agencies seeking to reach target audiences for tourism promotion, transit ridership marketing, public health campaigns, and community engagement. State and local procurements under this code range from transportation authorities purchasing social media and digital marketing services to support rail corridors and express lanes, to tourism offices and destination marketing organizations buying comprehensive media campaigns, to education and public health agencies acquiring targeted advertising for student recruitment and behavioral-change initiatives.

Issuing bodies span transportation authorities (Orange County Transportation Authority, Broward County, Los Angeles-San Diego-San Luis Obispo Rail Corridor Agency), state offices and tourism agencies (Texas Office of the Governor, California Department of Insurance, Texas Education Agency), cities and counties (City of North Miami Beach, City of Milpitas, Columbus Consolidated Government, City of College Park, Collier County), university systems (Florida Atlantic University, Texas A&M University, Prairie View A&M University, Utah Tech University, East Texas A&M University), and special-purpose districts (Washington State Department of Commerce). Recent activity concentrates in California, Texas, Florida, and Connecticut, with occasional opportunities in Georgia, Arizona, Colorado, and other states. Representative recent procurements include the Orange County Transportation Authority's RFP 250350 for public outreach and Measure M Environmental Mitigation Program communications ($150,000 over three years, due July 13, 2026), the Ontario International Airport Authority's RFP 2026-RFP-082 for promotional merchandise vendor services including design, customization, and fulfillment (three-year term beginning Q1 FY2026-27, due July 23, 2026), the Orange County Transportation Authority's RFP 250271 for 405 and 91 Express Lanes marketing program including digital, ethnic, and traditional media services ($450,000 over three years, due June 30, 2026), and the California Department of Insurance's RFP 26CROB-037S for outreach and advertising supporting low-cost auto insurance and consumer protection programs ($3.68 million over three years base, due July 22, 2026, with 3% DVBE set-aside and 5% SBE scoring preference). Contracts typically run one to three years with optional renewals; compensation structures combine fully burdened hourly labor rates with direct costs for media buys, printing, translation, and digital services, often capped at fixed annual values. Insurance requirements, prevailing wage applicability, DBE participation commitments, and HUB subcontracting plans vary by jurisdiction and funding source.