UNSPSC 82101900: Media placement and fulfillment

Costs directly related to the placement or fulfillment of advertising media in a particular channel. The three components of advertising costs are creative, production/development, and fulfillment/placement.

UNSPSC 82101900 Media placement and fulfillment, a Class code, covers the design, production, and distribution of promotional materials, marketing collateral, advertising campaigns, and visitor information across state and local agency channels. State and local governments procure under this code when they need promotional items imprinted with logos, tourism collateral distribution and inventory management, digital advertising and media buying services, event fulfillment and logistics, and comprehensive marketing campaign execution spanning creative design, media planning, content production, and performance measurement.

The issuing bodies include cities, counties, tourism development councils, school districts, regional transit authorities, universities, and state departments. Recent solicitations show activity from diverse jurisdictions: the City of Philadelphia (promotional items micro-purchase), Visit St. Pete-Clearwater and Monroe County (tourism and fulfillment services), Orange County Transportation Authority and Sarasota County (transit and visitor marketing), Dane County Regional Airport (marketing and advertising), California State University Sacramento (billboard advertising revenue-sharing), and state agencies including California Franchise Tax Board, Texas Department of Agriculture, and Rhode Island. Geographic spread includes Florida (multiple CVB and county contracts), California (state-level advertising and university procurement), Colorado (municipal marketing services), Texas (university and state department campaigns), Georgia, Tennessee, Michigan, Rhode Island, and New York. Representative recent opportunities include the California Franchise Tax Board's RFP FTB-2627-00432 for CalEITC Advertising Campaign (proposals due October 26, 2026, at $450,000 annually with mandatory 3% DVBE participation), Orange County Transportation Authority's RFP 250271 for Express Lanes Marketing Program (three-year contract valued at $450,000, responses closed June 30, 2026), Sarasota County's RFP 262858MM for Breeze public transit marketing services (three-year initial term, market research and five-year marketing plan, responses due August 19, 2026), City of Milpitas RFP 26-155 for communications and marketing support services (five-year on-call contract beginning October 1, 2026, responses due July 28, 2026), and Dane County Regional Airport RFP #2026-RFP-059-PR for marketing and advertising services (January 1, 2027 start, responses due September 25, 2026). Activity is steady across tourism promotion, government communications, K-12 and higher-education marketing, and transit system outreach, with contract values typically ranging from $90,000 to $500,000 annually and terms of one to five years.