Gun Violence Awareness and Prevention Campaign

Mecklenburg County, located in Charlotte, North Carolina, is seeking qualified vendors to provide a Gun Violence Awareness and Prevention Media Campaign through its Public Health Department and Office of Violence Prevention. The two-year campaign will target residents and patrons of Mecklenburg County, with a focus on five specific zip codes, and require the ability to provide advertising, technical, and marketing services including digital ads, video production, signage, radio/streaming, and promotional/print materials in both English and Spanish. Proposals are due by November 4, 2024, and the contract term is two years with no renewal options. The County has allocated a total budget of $600,000 for the campaign, with $300,000 allocated for each year. Vendors must have experience with multi-channel marketing strategies and community outreach, and the ability to coordinate digital ad designs, create short videos, produce signage, and develop other promotional materials.

The solicitation includes Business Diversity and Inclusion (BDI) requirements, and vendors must submit various BDI forms with their proposals to demonstrate their approach to utilizing minority and women-owned businesses. The County has not specified any set-aside designations or restrictions on the types of organizations that can respond, and has not listed any incumbent vendors or current contractors. The solicitation also does not provide details on pricing terms, funding requirements, or other financial information.