UNSPSC 82101902: Television placement

UNSPSC 82101902 Television placement, a Commodity code, does not map to current state and local procurement activity. The code nominally describes purchasing or placement of television advertising or broadcast media; however, the recent opportunities tagged with this code involve irrigation system installation (City of DeBary), truck wrap design and production (Hillsborough County Public Schools), community market management (City of Holly Hill), marketing and communications planning and website services (Arizona State University, Wicomico County Public Schools, various tourism and transit authorities), and energy efficiency consulting—none of which constitute television placement or media buying. The mismatch between the code's name and the work actually being solicited suggests either tagging error at the issuing jurisdiction or a substantial gap between the code's intended scope and how state and local procurement offices apply it in practice.

State and local buyers across the opportunities listed—cities, counties, school districts, universities, and transit authorities—are actively soliciting marketing, communications, and public outreach services including campaign development, content creation, media strategy, social media management, and creative production. The geographic spread spans Colorado, California, Florida, Georgia, Michigan, New Mexico, New York, North Carolina, Oregon, Tennessee, Texas, and Wisconsin. Recent opportunities show concentrated activity in Florida and Texas, with particular volume in tourism marketing (Sarasota County, Monroe County, Orange County Transportation Authority, Broward County, Visit St. Pete-Clearwater) and municipal or transit outreach. However, none of these activities fall under the television placement code as named—the code appears inactive or systematically misapplied for state and local procurement purposes today.