UNSPSC 82101902: Television placement

UNSPSC 82101902 Television placement is a Commodity code that encompasses paid media buying and advertising placement services across broadcast, digital, and emerging platforms — services state and local governments currently solicit to promote transit systems, tourism destinations, educational initiatives, and public health campaigns. Recent solicitations show state and local issuing bodies deploying this code for integrated marketing campaigns that span traditional media buy coordination alongside broader communications strategy, often bundled with social media, creative development, and performance reporting. The Orange County Transportation Authority has emerged as a repeat buyer, soliciting marketing support for transit corridors and express lanes programs; Texas state agencies (the Office of the Governor's Economic Development and Tourism Office, Texas Education Agency) regularly procure advertising and promotional services targeting domestic and international audiences; and regional transit authorities, municipal tourism offices, and education agencies across California, Texas, Florida, and other states are active in this category. Representative recent opportunities include the Orange County Transportation Authority's RFP 250271 for Express Lanes Marketing Program (budget $450,000 over three years, due June 30, 2026), encompassing integrated strategic marketing, digital media, ethnic marketing in Spanish, Chinese, Korean, Vietnamese, Tagalog, and Farsi, and creative development; the Texas Office of the Governor's RFP 301-26-07016 for Tourism Advertising and Marketing Services (maximum contract value $55,000,000 for initial term through August 31, 2027, due June 5, 2026), seeking a full-service advertising agency for statewide domestic and international tourism promotion across all media formats; and the Texas Education Agency's RFP 701-26-009 for Open Education Resources Marketing (five-year term beginning September 2026, proposals due May 6, 2026), requiring multimedia marketing production, paid social advertising, and stakeholder engagement with bilingual Spanish support.

Activity clusters heavily in California (Orange County Transportation Authority and City of Milpitas being primary repeat issuers), Texas (state-level tourism and education procurements dominating the recent pipeline), and Florida (regional transit and tourism authorities). Broader geographic presence includes Arizona (Tempe Elementary School District), Georgia (College Park and Milton municipalities, Georgia Department of Natural Resources), Michigan (Great Lakes Water Authority), Connecticut (City of New London), and Washington State (Department of Commerce FIFA World Cup destination marketing grants). Issuing bodies span state transportation departments, state economic development offices, county transportation authorities, city planning and parks departments, convention and visitors bureaus, school districts, and regional transit agencies. The code shows sustained activity across transit marketing, destination/tourism promotion, public education campaigns, and event-specific advertising, with contract values typically ranging from $99,900 to $450,000 for initial terms, though major state-level tourism advertising contracts reach $55,000,000. Most opportunities structure compensation as time-and-expense with fully-burdened hourly rates, fixed fees, or commission-based arrangements; evaluation commonly weights qualifications and experience at 20–30 percent, work plan and approach at 25–40 percent, cost at 10–25 percent, and references or past performance at 5–15 percent.