UNSPSC 82101906: Digital media purchase and planning services

Digital media planning and buying is a process that helps businesses and brands connect with prospects and customers as they move through the four stages of the buyer journey.

UNSPSC 82101906 Digital media purchase and planning services is a Commodity code under which state and local governments procure print management, digital content distribution, and media campaign services including design, production, placement, and fulfillment. Recent solicitations show school districts, counties, state education agencies, and transit authorities purchasing turnkey printing and mailing, eBook and digital resource licensing platforms, targeted direct-mail campaigns with multilingual list acquisition, online print-management portals, specialized printing with rush-order capability, and statewide education campaign media planning and community engagement. Issuing bodies span school districts (Hillsborough County Public Schools, Clayton County Public Schools, Collin County Community College District, Northside Independent School District), state education agencies (Texas Education Agency), county departments (Santa Clara County Assessor, Orange County Transportation Authority, Gregg County, DeKalb County), city governments (City of Dallas, City of Huntsville, Atlanta Department of Transportation and Watershed Management), and special higher-education entities (Maricopa County Community College District, San Mateo County). Texas and Georgia appear prominently in recent activity, with additional opportunities in Florida, Colorado, California, and Mississippi.

Representative recent opportunities include the Texas Education Agency's RFP 701-26-027 for PreK-12 Open Education Resources sourcing, custom content development, and continuous improvement services (responses due November 13, 2026); Hillsborough County Public Schools' ITQ 26137-ITQ-DST for SNS truck wraps with digital printing and installation (quotes due April 28, 2026); Orange County Transportation Authority's IFB C260546 for mail house services supporting a multilingual postcard campaign budgeted at $427,000 over one year (bids due October 20, 2026); Clayton County Public Schools' RFP 001-27 for eBook and digital content distribution services with pre-proposal conference on October 7, 2026 (responses due November 4, 2026, with SLBE participation weighted at 5% of evaluation); San Mateo County's RFP 2026RFP00610 for printing, graphic design, and typesetting services incorporating a five percent local-business preference (proposals due August 12, 2026); and the City of Huntsville's ITB Bid No. 26-20 for city-wide printing services on an indefinite delivery, indefinite quantity contract (bids due September 17, 2026). Set-asides and preferences vary by issuer—Texas entities enforce HUB subcontracting plans with 5% service-disabled veteran-owned business goals, Georgia entities apply SLBE preferences, Florida and California jurisdictions offer local-vendor preferences, and transit authorities enforce DBE participation commitments under Title 49 CFR Part 26.