UNSPSC 82101903: Internet placement

UNSPSC 82101903 Internet placement (Commodity tier) encompasses paid digital advertising placements, social media marketing, and web-based promotional services that state and local governments purchase to reach targeted audiences for public awareness campaigns, tourism promotion, and community engagement initiatives. Recent state and local solicitations show government buyers using this code to fund social media content creation and paid digital advertising across multiple platforms, strategic digital marketing for transportation and tourism initiatives, and integrated online marketing campaigns supporting everything from environmental programs to travel promotion.

The issuing bodies span transportation authorities (Orange County Transportation Authority in California), state economic development offices (Texas Office of the Governor), municipal governments (City of Milpitas, City of College Park, City of North Miami Beach), county tourism bureaus (Broward County, Collier County), and regional planning agencies (North Florida Transportation Planning Organization). The Orange County Transportation Authority appears in multiple recent opportunities, including RFP 250350 for Measure M Environmental Mitigation Program public outreach ($150,000 over three years, proposals due July 13, 2026) and RFP 250271 for 405 and 91 Express Lanes marketing ($450,000 over three years, proposals due June 30, 2026), both structured as time-and-expense engagements with hourly rates and direct costs covering digital and social media advertising. The Texas Office of the Governor issued RFP 301-26-07016 for Tourism Advertising and Marketing Services with a maximum contract value of $55 million for the initial performance period through August 31, 2027, emphasizing creative services, media buying, social media content management, and website development. Geographic activity concentrates in California (Orange County Transportation Authority), Texas (multiple state procurements), and Florida (Broward County, Collier County, North Miami Beach), with scattered activity in Georgia, Arizona, and other states. The mix of issuing bodies—transportation authorities seeking ridership marketing, state tourism offices promoting destinations internationally, municipalities supporting community engagement, and education service centers—reflects broad government adoption of digital placement and social media services to reach constituents across diverse program areas.