Discover Litchfield Hills Marketing Strategy and Advertising Campaign Services

The Northwest Hills Council of Governments (NHCOG) and the Northwest CT Economic Development District (EDD) have issued a Request for Qualifications & Proposals (RFQ/RFP) seeking a consultant or consulting team to develop and implement comprehensive marketing and advertising strategies for their Discover Litchfield Hills platform. The primary objective is to expand upon the existing website (discoverlitchfieldhills.com) and social media presence on Facebook and Instagram by creating a robust advertising campaign with strategic guidance for funding allocation and measurable results. The selected vendor will be responsible for developing regional public relations, advertising, marketing, and multimedia strategies that enhance the economic development initiatives of the region. Proposals must demonstrate expertise in creating comprehensive marketing strategies, with a focus on developing clear strategic frameworks that can guide future investment and produce tangible outcomes. The solicitation period runs from October 8, 2024, to November 1, 2024, with a vendor Q&A period available from October 9, 2024, to October 28, 2024. Interested consultants must submit their proposals to the Northwest Hills Council of Governments at 355 Goshen Road, PO Box 832, Litchfield, CT 06759, with Rista Malanca serving as the primary contact for inquiries.

The RFQ/RFP does not specify any specific set-aside designations, restrictions on respondent types, or preferences for disadvantaged enterprises. No incumbent vendors or current contractors are mentioned in the documentation, and there are no explicit details about existing technological infrastructure requiring integration. The solicitation is open to all vendors, with no defined line items or estimated total contract value disclosed. Payment terms remain unspecified, and the contract appears to be structured as an as-needed service arrangement. While the NHCOG and EDD indicate they are positioned to invest in a more robust advertising campaign, the specific budget range or potential award value is not provided in any of the accompanying documents. The primary evaluation criteria seem to focus on the consultant's ability to develop a strategic marketing approach that can effectively promote the Discover Litchfield Hills platform and support regional economic development objectives.