DFA Media Campaign

The State of Arkansas Department of Finance and Administration (DFA) has issued Request for Proposal S000000491 seeking a comprehensive media campaign contractor to develop and implement integrated advertising and marketing services for promoting the agency's mobile application, online services, and customer service offerings launching in 2026. The solicitation requires a single contractor with a minimum of five years' experience in advertising and marketing campaign development, and three years' experience in public sector advertising, with full in-house capabilities in traditional and digital marketing services. Key deliverables include digital and traditional marketing campaigns, content creation, social media strategy, media planning and buying, branding enhancement, and campaign analytics and reporting. The proposal is due on December 12, 2025, at 2:00 PM Central Time, with submission required through the ARBuy eProcurement system and a live proposal opening via Teams meeting on the same date. The anticipated contract start date is March 1, 2026, with an initial one-year term and options for up to six additional one-year renewal terms, not exceeding seven years total. Evaluation will be conducted using a 1,000-point scoring system, with 700 points allocated to technical proposal components (Experience 20%, Solution 30%, Risk 20%, Interview 30%) and 300 points to cost.

The procurement does not specify specific set-aside designations or restrictions for disadvantaged enterprises. Pricing must be submitted in U.S. dollars and cents on the Official Solicitation Price Sheet, with prices firm during the initial contract term and limited price adjustments of 7% annually and 10% cumulatively at renewal, subject to State approval. The pricing structure includes hourly labor rates, media placement costs, and production commission costs, with an estimated annual average media placement budget of $100,000 and production commission budget of $50,000. Contractors must comply with Arkansas procurement laws, including boycott certifications, illegal immigrant employment prohibitions, and Chinese government ownership restrictions. All intellectual property, data, and deliverables produced under the contract will become the exclusive property of the State upon contract expiration or termination. The State reserves the right to conduct discussions with the highest-ranking proposer or multiple proposers reasonably susceptible to award before final contract selection.