UNSPSC 82101901: Radio placement

UNSPSC 82101901 Radio placement is a Commodity code capturing state and local government advertising and media services solicitations, though recent activity under this code shows minimal alignment with traditional radio placement and instead reflects broader marketing, communications, and outreach work funded by transportation authorities, municipalities, educational institutions, and state economic development offices. State and local governments are buying comprehensive marketing and public communications support—inclusive of social media management, digital advertising, video production, graphic design, event promotion, and stakeholder engagement—predominantly through transportation authorities (Orange County Transportation Authority), cities (Milpitas, College Park, Milton), county convention and visitor bureaus, state offices (Texas Governor's Office, Texas Education Agency), and special-purpose districts (school districts, transit authorities, regional planning organizations). Representative recent opportunities include the Orange County Transportation Authority's RFP 250350 for public outreach services for the Measure M Environmental Mitigation Program (due July 13, 2026, estimated value $150,000 for three years), the City of Milpitas RFP 26-155 for on-call communications and marketing support services (due July 28, 2026, five-year term), and the Texas Office of the Governor RFP 301-26-07016 for comprehensive tourism advertising and marketing services (maximum contract value $55 million for the initial term through August 31, 2027).

Geographic activity concentrates in California (Orange County, City of Milpitas, San Bernardino County), Texas (state-level procurements, Texas Education Agency, Texas A&M entities, East Texas A&M University), and Florida (Broward County, City of College Park, City of New London area), with additional activity in Georgia, Michigan, Arizona, and Washington. Issuing bodies span state economic development and tourism offices (particularly Texas), transportation authorities (particularly Orange County Transportation Authority), municipal governments, county convention and visitor bureaus, school districts, and university systems. The code sees steady demand for time-and-materials and fixed-price service contracts, with contract values ranging from under $100,000 for specialized project roles (Brazilian and Spanish-language trade specialists at $99,900 fixed each) to multi-million-dollar integrated campaigns; most contracts run one to five years with optional renewal periods. Evaluation typically weights qualifications and experience, work plan and approach, staffing and project organization, and cost proportionally across the range of issuing bodies, with some transportation and tourism contracts incorporating DBE or HUB subcontracting plans and local vendor preferences.