UNSPSC 82101901: Radio placement

UNSPSC 82101901 Radio placement is a Commodity code that encompasses paid radio advertising time, production services, and broadcast campaign management. State and local governments use this code to procure radio advertising for public awareness campaigns, tourism promotion, community health initiatives, and emergency communications. Recent opportunities show a mix of issuing bodies—counties, municipalities, transit authorities, schools, and universities—all using radio to reach target audiences, though the recent solicitation block reveals limited actual activity tagged to this specific code. The Manatee Awareness Radio Campaign (Broward County, August 2026) represents one of the few concrete opportunities, calling for 1,500 radio spots across eleven stations promoting manatee safety and the I Spy a Manatee app in English, Spanish, and Creole from December through March. The scope typically includes creative production, media buying, airtime procurement, campaign management, and performance reporting.

Geographic concentration is sparse across recent activity. The one standout recent procurement—Broward County's manatee campaign—is located in Florida, with that state showing the most visible radio-placement activity in the block. Most other opportunities tagged to the code are actually marketing, tourism, or communications services (website redesign, brand development, interpretive exhibits, polling) that use radio tangentially or not at all; this mismatch suggests the code is underutilized or misapplied in state and local procurement systems. Small Business Enterprise preferences appear in the Broward County solicitation (SBE reserve, with CBE and noncertified vendor fallback), a standard pattern in Florida local procurement. If pursuing this code, focus on counties and tourism boards in Florida and the Southeast, clarify whether prospects need full-cycle radio campaign management or media-buying only, and expect sporadic rather than steady deal flow given the limited recent posting density.