HOPE06-25 - Marketing and Outreach Services

The California State Lottery is soliciting proposals through Request for Proposals (RFP) No. HOPE06-25 for marketing and outreach services to support the California Hope, Opportunity, Perseverance, and Empowerment (HOPE) for Children Trust Account Program. This procurement seeks a qualified firm to develop and execute coordinated, accessible, and compliant marketing activities designed to increase public awareness of the HOPE program, promote participant engagement, and support enrollment and sustained participation among eligible populations. The HOPE program is a new state initiative addressing racial wealth gaps and intergenerational poverty by providing trust accounts and financial investments to eligible foster youth and other vulnerable youth populations throughout California to support long-term financial stability, postsecondary success, and economic mobility. Qualified vendors must demonstrate expertise in developing marketing strategies, managing outreach campaigns, and ensuring compliance with all applicable regulations and accessibility standards. The proposal submission deadline is April 6, 2026, with the RFP posted on March 10, 2026, allowing interested parties approximately four weeks to prepare and submit their responses through the California State Lottery's secure Liquid Files system at https://fta.calottery.com.

The RFP documentation does not specify set-aside designations, disadvantaged enterprise restrictions, or preferences for particular organization types at this time. No incumbent vendors or current contractors are identified in the available materials. Proposals must be submitted through the state's secure Liquid Files file transfer system, which accommodates file uploads up to 5 gigabytes and maintains security protocols by blocking potentially harmful file extensions including .exe, .vbs, .pif, .scr, .bat, .cmd, .com, and .cp files. Vendors must register their email accounts on the Liquid Files platform and direct submissions to valid California State Lottery email addresses designated within the system. The specific contract award value, budget range, and detailed evaluation criteria are not disclosed in the summary materials provided and would be available within the complete RFP document that interested vendors should review thoroughly before submitting proposals.