Media Planning and Buying Services

The Florida Fish and Wildlife Conservation Commission (FWC) is seeking competitive proposals for comprehensive media planning and buying services through solicitation number FWC 24/25-78. The contract, effective from July 1, 2025, for an initial three-year term with potential three-year renewal, requires a contractor to develop and execute media strategies for various program areas including boating safety, hunter safety, wildlife and fisheries education, environmental management, imperiled species information, and outdoor recreation programs. Successful contractors will be responsible for researching media opportunities, developing strategic media plans, negotiating placements, and providing post-analysis reports across multiple platforms such as cinema, print, radio, television, streaming, and social media. The evaluation process will score proposals up to 500 points, with points allocated across presentation and response quality (175 points), experience (75 points), sample buys (55 points), references (65 points), and cost (130 points). Key procurement dates include a non-mandatory pre-proposal conference on April 2, 2025, a deadline for questions on April 9, 2025, and sealed proposal submissions due by April 23, 2025, at 4:00 PM ET.

Bidders must have a physical office located in Florida and be registered in the MyFloridaMarketPlace (MFMP) system and with SunBiz prior to bid opening. Compensation will be structured as a commission rate for media purchases, with the specific rate to be proposed by the bidder and evaluated as part of the comprehensive response. The RFP does not explicitly mention set-aside designations for disadvantaged enterprises or specific restrictions on organizational types beyond the Florida office requirement. While no incumbent vendors are identified in the provided documentation, the contract suggests a flexible approach to working with various FWC program areas. Though a specific budget range is not detailed, the comprehensive scoring methodology and commission-based compensation model indicate that the contract's value will depend on the volume and complexity of media planning and buying services required across FWC's diverse programs.