Brand Strategy Marketing Services Ad Buying Digital
Contract vehicle Wisconsin Awarded
- Contract number
- P19-013-O24
- Contracting organization
- UW Milwaukee
Vehicle facts
- NIGP codes
- UNSPSC codes
- 78101723 Sea pack distribution service
- 80141502 Distributive or service trade statistics
- 80141513 Market research one on one interviews
- 80141510 Market research telephone surveys
- 80141633 Search engine marketing
- 80141504 Preparation of commodity market surveys
- 80141505 Marketing plans
- 80141506 Internet based market research
- 80141507 Consumer based research or clinics or focus groups
- 80141508 Syndicated or proprietary forecast studies
Show all 49
- 80141512 Market research on location surveys
- 80141601 Sales promotion services
- 80141605 Promotional merchandising service
- 80141612 Sales or marketing programs
- 80141618 Sales marketing agencies including print
- 82101905 Print placement
- 55121738 Retail visual identity
- 80141501 Marketing analysis
- 80141511 Market research paper surveys
- 80141604 Branding of product naming services
- 80141606 Direct marketing fulfillment
- 80141610 Close outs
- 80141630 Direct marketing print service
- 80141636 Search engine marketing
- 82101901 Radio placement
- 82101904 Cinema placement
- 84121610 Marketing fund
- 80141500 Market research
- 82101900 Media placement and fulfillment
- 55121739 Retail visible manifestation
- 80141503 Commodity price forecasting
- 80141509 Market intelligence or competitive analysis
- 80141514 Market research mail surveys
- 80141603 Telemarketing
- 80141609 Sponsorship of event or celebrity
- 80141613 After sales programs
- 80141639 Promotional merchandise services
- 80141642 Retail storefront services
- 80141701 Direct sales services
- 80141702 Wholesale distribution services
- 80141703 Retail distribution services
- 80141704 Franchise operations
- 80141707 Partner and channel activity service
- 80142110 Lead generation
- 80142111 Legacy marketing
- 80151505 Multinational marketing enterprises
- 81112311 Retail point of sale system
- 82101902 Television placement
- 82101903 Internet placement
Vehicle details come from vendornet.wi.gov. Updated .
About this vehicle
The Brand Strategy Marketing Services Ad Buying Digital multi-award vehicle, administered by the University of Wisconsin-Milwaukee (UWM), provides comprehensive digital marketing and media buying services for state and local government entities. The contract covers a wide range of marketing and advertising capabilities, including media planning and execution across television, web, digital, social media, search engine marketing, and other communication channels. Specific services encompass market research methodologies such as one-on-one interviews, telephone surveys, distribution services, and strategic advertising consulting. The vehicle is designed to support organizations in developing targeted marketing campaigns, tracking campaign performance, and executing media buys with professional expertise.
The multi-award vehicle currently includes two prime contractors: VisionPoint Marketing LLC (Raleigh, NC) and Fuseideas (Winchester, MA). The contract was initially awarded on November 1, 2019, with a one-year term through June 30, 2020, and includes four automatic one-year renewal options. Both contractors operate on commission-based rate structures (20% for VisionPoint and 15% for Fuseideas) and are required to submit monthly invoices detailing media purchases and campaign metrics. The vehicle covers the state of Wisconsin and is structured as a cooperative purchasing contract, requiring written permission from UWM's Vice Chancellor of University Relations and Communications for participation. While specific total contract value was not provided, the vehicle offers a structured approach to procuring marketing and advertising services for governmental entities.
Files
| File | Type | Posted |
|---|---|---|
| Executed FuseIdeas Contact.pdf | ||
| Executed VisionPoint Marketing LLC.pdf |
Quick answers
Who manages contract P19-013-O24?
UW Milwaukee in Wisconsin manages contract P19-013-O24, awarded November 1, 2019.
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