Executed FuseIdeas Contact.pdf

This document is a Brand Strategy Marketing Services contract (P19-013-023 O24) between the University of Wisconsin-Milwaukee (UWM) and Fuseideas, a marketing company located in Winchester, Massachusetts. The contract is executed through the State of Wisconsin on behalf of the Board of Regents of the University of Wisconsin System, with Dennis Franczak serving as the university's contract signatory and Pam Loignon representing the contractor. The agreement was signed on October 24, 2019.

The contract covers comprehensive digital marketing and advertising services including media planning and placement across television, radio, web, digital, and social media platforms to reach UWM's target audiences. Fuseideas will coordinate and execute media buys, develop performance metrics and reporting, provide media negotiation services, and deliver various digital advertising formats including display ads, search engine marketing, social media campaigns, pay-per-click, and remarketing. The contractor operates on a 15% commission rate structure and must submit monthly invoices detailing media purchases and reach metrics. The contract term is one year from execution through June 30, 2020, with options for four additional one-year automatic renewals. Services must align with UWM's branding guidelines and goals, with the contractor required to work closely with the University Relations and Communications Department and obtain written permission for any media purchases.