UNSPSC 80141603: Telemarketing

UNSPSC 80141603 Telemarketing is a Commodity code that does not align with the recent state and local procurement activity posted under it. State and local governments are not soliciting telemarketing services; instead, the code appears to capture public outreach, marketing communications, and community engagement work across transportation authorities, cities, schools, and other public bodies—activities that fall outside traditional telemarketing scope.

The recent opportunities under this code reflect a mix of issuing bodies: the Orange County Transportation Authority (OCTA) posts repeatedly with multiple public outreach and communications contracts; the Texas Office of the Governor Economic Development and Tourism Office solicits tourism and trade promotion services; cities and counties (College Park, Milton, Milpitas, New London, Glendale, Tempe) seek destination marketing, event promotion, and communications support; transit authorities (Broward County Transportation, North Florida TPO, Monterey-Salinas Transit) procure marketing and community engagement services; school districts and universities (Texas A&M, East Texas A&M, Tempe Elementary, Region One Education Service Center) request advertising and promotional campaigns; and specialized agencies (Gila River Police Department, Texas Veterans Land Board, Great Lakes Water Authority, Texas Education Agency) solicit media strategy, analytics, and digital communications. Geographic concentration is heaviest in Texas (multiple state-level procurements, university system contracts) and Florida (OCTA and multiple county/city opportunities), with secondary activity in Arizona, California, Georgia, Colorado, Michigan, and Connecticut. Representative recent solicitations include OCTA's RFP 250350 for public outreach on the Measure M Environmental Mitigation Program ($150,000, three-year term, due July 13, 2026) combining stakeholder engagement, multilingual communications, and digital/social media advertising; OCTA's RFP 250271 for 405 and 91 Express Lanes marketing ($450,000, three-year term, due June 30, 2026) spanning integrated strategy, ethnic marketing in five languages, and media buying; and the Orange County Transportation Authority's RFP 250315 for Pacific Surfliner social media and digital marketing ($450,000, one-year term, due July 9, 2026) covering content production across six platforms, community management, and paid advertising. Code activity reflects communications, digital strategy, community outreach, and brand promotion work—not outbound telemarketing sales calls—suggesting a fundamental mismatch between the commodity definition and actual procurement practice.