UNSPSC 80141506: Internet based market research

UNSPSC 80141506 Internet based market research, a Commodity code, encompasses digital marketing analytics, social media performance tracking, market research, audience engagement measurement, and online brand monitoring services that state and local governments procure to optimize digital presence, support tourism promotion, community engagement, and public communications campaigns. State and local buyers under this code include transportation authorities, municipal departments, convention and visitors bureaus, education agencies, and specialized districts managing public outreach programs. The Orange County Transportation Authority (OCTA) appears frequently as a buyer, soliciting services for environmental mitigation outreach, Express Lanes marketing, rail capital project communications, and streetcar ridership campaigns through RFPs with budgets ranging from $150,000 to $801,000 across multiple jurisdictions in California. Other active buyers include the Texas Office of the Governor (tourism and economic development marketing), school districts and universities (institutional marketing and enrollment support), cities and counties pursuing destination marketing and public information programs, and regional transportation planning organizations. Work being solicited ranges from full-service digital marketing campaigns to specialized analytics and social media management; representative recent solicitations include OCTA's $450,000 Pacific Surfliner social media marketing and digital marketing services RFP (due July 9, 2026) spanning six counties with deliverables of 3–5 weekly posts per platform and quarterly paid media plans, and the Texas Office of the Governor's $300,000 tourism public relations and marketing services RFP for Mexico (due July 1, 2026) requiring in-market office operations and bilingual account teams.

Recent activity concentrates in California (Orange County Transportation Authority managing multiple concurrent marketing and outreach procurements), Texas (state-level tourism, economic development, and education agency marketing contracts), Florida (destination marketing organizations, convention bureaus, and transit authorities), and scattered municipal and county jurisdictions across Georgia, Arizona, Colorado, Michigan, Connecticut, and South Dakota pursuing community engagement, tourism promotion, and institutional marketing support. The geographic spread reflects tourism and transit authorities' reliance on digital marketing to reach passengers and visitors, while education agencies and municipal departments increasingly embed online research and analytics into public communication strategies. Opportunities are active across RFP, RFQ, and IFB notice types with response dates typically 30–60 days out; notable near-term deadlines include OCTA's Express Lanes Marketing Program (due June 30, 2026) and the City of Milpitas Communications and Marketing Support Services RFP (due July 28, 2026). Contract values typically range from $99,900 to $450,000 for initial terms, with three- to five-year renewal options common in destination marketing and transit contexts.