UNSPSC 80141506: Internet based market research

UNSPSC 80141506 Internet based market research is a Commodity code covering research, surveys, polling, and data-collection services that state and local governments procure to understand public opinion, customer satisfaction, market conditions, and community needs. Recent state and local solicitations show governments using the code to commission polling on policy acceptance (sugar-sweetened beverage reduction strategies), airport passenger satisfaction surveys aligned to international benchmarks, competitive market analysis for tourism and higher-education positioning, and behavioral research supporting environmental and public-health messaging campaigns. The issuing-body mix spans city purchasing offices (Dallas, Cincinnati, Fort Worth), county convention and visitors bureaus (Monroe County, Broward County), public health departments (Boulder County), transportation authorities (Orange County), universities (Texas State, Sam Houston State, University of Connecticut), and school districts (Hillsborough County Public Schools). Geographic activity concentrates in Florida, Texas, California, and Colorado, with scattered activity in Georgia, Arizona, Connecticut, and other states. Representative recent opportunities include Boulder County Public Health's RFQ for polling on sugar-sweetened beverage reduction policy (proposals due October 15, 2026, not-to-exceed $15,000); the City of Dallas's bid for five-month digital survey services at Dallas Love Field Airport measuring passenger satisfaction to ACI ASQ standards (bids due August 10, 2026); Sarasota County's RFP for marketing services including five-year market research and annual awareness surveys for Breeze public transit (proposals due August 19, 2026, estimated value $450,000 over three years for the broader marketing engagement including research); and the University of Connecticut's RFP for online law program market research consulting services (proposals due November 3, 2026).

Pricing structures vary widely across the code—from fixed ceilings ($15,000 for Boulder County's single-jurisdiction polling) to time-and-expense hourly rates embedded in larger marketing or consulting contracts. Evaluation emphasis typically weights relevant experience with comparable research methodologies and populations, cost competitiveness, research rigor (sampling approach, margin of error, weighting protocols), and capacity to deliver on schedule. Many opportunities require proposers to detail sampling strategy, survey instrument design, and analytical methodology upfront; several specify hybrid data-collection modes (live phone paired with text-to-web, as in Boulder County's case) or multilingual capability. Set-asides and local preferences appear sparingly—the Sarasota County transit marketing RFP explicitly notes that Federal Transportation Administration and state grant funding preclude local or American business preferences. Insurance requirements are common, typically $1 million general liability. Most contracts run one to three years with optional renewals contingent on performance and funding. The code shows steady mid-level activity with consistent procurement from tourism boards, transit agencies, and public health departments seeking community engagement data; universities are emerging as repeat issuers for enrollment and program-viability research.