UNSPSC 80141504: Preparation of commodity market surveys

UNSPSC 80141504 Preparation of commodity market surveys is a Commodity code that captures state and local procurement of market research, survey development, and data-collection services aimed at understanding consumer behavior, public opinion, feasibility of policy interventions, and market conditions to inform organizational strategy and public communication. Recent opportunities show jurisdictions using the code to solicit polling on policy preferences, passenger satisfaction measurement, visitor demographics and awareness tracking, and behavioral research on public health and sustainability topics.

State and local issuing bodies posting under this code span convention and visitors bureaus, county public health departments, transportation authorities, municipal airports, and special districts. The Orange County Transportation Authority appears as a repeat buyer, posting multiple marketing and outreach opportunities. Geographic activity concentrates in California (Orange County Transportation Authority, City of Thousand Oaks), Florida (Sarasota County, Pinellas County Convention and Visitors Bureau, Monroe County Tourist Development Council), and Colorado (Boulder County Public Health, Town of Parker), with individual opportunities in Georgia, Texas, Michigan, and other states. Representative recent opportunities include Boulder County Public Health's October 15, 2026 RFQ for polling on sugar-sweetened beverage reduction strategy feasibility ($15,000, not-to-exceed), Sarasota County's August 8, 2026 RFP for Breeze transit marketing services with market research and five-year planning components (three-year anticipated term, federal grant-funded), and the City of Thousand Oaks' October 5, 2026 RFP/Q for community-based social marketing consulting ($100,000+ allocated across electrification and household hazardous waste campaigns, 24-36 month engagement). Most opportunities are structured as RFPs or RFQs with response windows of 30–60 days; evaluation typically emphasizes relevant research experience, methodological rigor, and cost competitiveness. Set-asides and preference programs are rarely specified, though some jurisdictions encourage small business participation. No single incumbent vendor dominates across multiple opportunities.