UNSPSC 80141511: Market research paper surveys

UNSPSC 80141511 Market research paper surveys is a Commodity code that in recent state and local solicitations encompasses far broader marketing, communications, and public engagement consulting than the code's name suggests. State and local buyers use this code to tag requests for strategic marketing services, destination marketing organization contracts, public outreach and community engagement programs, social media and digital marketing support, tourism promotion, and research-backed behavioral change consulting. The issuing bodies are highly diverse—transportation authorities (Orange County Transportation Authority, Broward County, North Florida TPO), cities and counties (College Park, Milton, Thousand Oaks, New London, Glendale, Tempe), state tourism and economic development offices (Texas Office of the Governor), school districts (Region One Education Service Center, East Texas A&M University, Glendale Elementary), and specialized authorities (Greater Fort Lauderdale CVB, Washington Department of Commerce, Texas Education Agency, Georgia Department of Natural Resources). The Orange County Transportation Authority and Texas Office of the Governor appear repeatedly as frequent issuers. Work ranges from integrated marketing campaigns and social media strategy to destination marketing, tourism promotion in overseas markets, community-based social marketing for climate initiatives, and ridership marketing for transit projects.

Representative recent opportunities span the geographic range and procurement type. The Orange County Transportation Authority issued RFP 250350 for public outreach services for the Measure M Environmental Mitigation Program (due July 13, 2026, estimated value $150,000 over three years); RFP 250271 for 405 and 91 Express Lanes marketing services ($450,000, three-year term); and RFP 250036 for OC Streetcar ridership marketing ($200,000 initial two-year term, optional $250,000 renewal). The Texas Office of the Governor issued RFP 301-26-07016 for tourism advertising and marketing services (maximum $55,000,000 initial term through August 31, 2027, with three 12-month renewal options); RFP 301-26-06599 for tourism public relations and marketing in Mexico ($300,000 maximum, proposals due July 1, 2026); and RFP 301-26-06531 for foreign trade and investment representation for the Israel Office (proposals due July 8, 2026, HUB subcontracting mandatory). The City of College Park, Georgia issued two separate destination marketing organization RFPs in June 2026, and East Texas A&M University solicited on-call marketing services (RFQ-26-0003, due July 23, 2026, three-year initial term with two optional one-year renewals, VetHUB 2% goal). Activity concentrates in California (Orange County, City of Milpitas), Texas (multiple state offices and universities), Florida (Broward County, City of College Park, Collier County, North Florida TPO), and Georgia (Department of Natural Resources, City of College Park). The code shows active, recent procurement momentum across transportation, tourism, education, and local government sectors nationwide.