UNSPSC 80141511: Market research paper surveys

UNSPSC 80141511 Market research paper surveys is a Commodity code that describes polling, survey research, and market research services state and local governments procure to measure public opinion, assess program feasibility, understand community attitudes, and gather quantitative data on specific policy or service issues. Recent opportunities show governments buying survey design and administration, data analysis, cross-tabulated reporting, and researcher-led fieldwork — not academic papers or published research, but direct engagement with respondents to answer immediate policy or operational questions. State and local issuing bodies span county health departments, cities, transit authorities, universities, and regional planning agencies. Boulder County Public Health solicited survey research on sugar-sweetened beverage reduction policy strategies for up to $15,000 with an October 15, 2026 RFP response deadline; Sarasota County contracted for market research and audience segmentation tied to a five-year transit marketing plan under RFP 262858MM with proposals due August 19, 2026; the City of Dallas requested digital customer satisfaction surveys at Dallas Love Field Airport under a five-month price agreement, bids due August 10, 2026. Geographic spread of recent activity spans Colorado, Florida, and Texas, with additional activity across the upper Midwest and Mountain West.

The code shows active but narrowly distributed procurement. Most opportunities cluster around three buyer types: public health agencies conducting behavioral research on specific interventions; transit and tourism authorities measuring rider or visitor awareness and satisfaction; and local governments and universities gathering community input on strategic planning. Contract values tend toward the lower end of the spectrum — under $100,000 for single-jurisdiction health surveys, up to $350,000 for multi-year transit market research. Compensation structures vary: Boulder County's engagement was fixed price not-to-exceed; Sarasota County used time-and-expense with hourly rates; Dallas used a five-month price agreement without named value. Insurance, references, and demonstrated experience with similar public-sector research are standard requirements. The code draws steady but not high-volume procurement; demand appears driven by grant compliance, strategic planning cycles, and campaign effectiveness measurement rather than ongoing operational need.