UNSPSC 80141701: Direct sales services

UNSPSC 80141701 Direct sales services (Commodity) encompasses the full range of outreach, marketing, communications, and stakeholder engagement work that state and local governments are actively buying to promote destinations, programs, transit systems, and public initiatives. Recent state and local solicitations show this code covering public outreach for environmental mitigation and transit capital projects, social media marketing and digital advertising for rail corridors, community engagement for brownfield remediation, destination marketing organization services, tourism public relations in foreign markets, and promotional merchandise sourcing and fulfillment—work that requires strategic planning, content development, media buying, event coordination, stakeholder database management, and measurable performance reporting delivered by dedicated account teams.

Activity under this code concentrates among transportation authorities (Orange County Transportation Authority in California, Broward County Transportation Department in Florida, Monterey-Salinas Transit District), destination marketing organizations and tourism offices (Texas Governor's Economic Development and Tourism Office, multiple cities and counties), public agencies managing environmental or community programs (Columbus Consolidated Government, City of North Miami Beach), and educational institutions. Geographic spread spans California, Florida, Texas, Georgia, Michigan, and South Dakota, with the heaviest recent activity in California (Orange County Transportation Authority has posted multiple opportunities including the OC Streetcar ridership marketing program at $200,000 for two years, the 405 and 91 Express Lanes marketing at $450,000 over three years with campaigns in Spanish, Chinese, Korean, Vietnamese, Tagalog, and Farsi, and public outreach for rail capital projects at $801,000 for four years), Texas (Office of Governor tourism marketing in Mexico at $300,000 maximum, Australia and New Zealand at $400,000 maximum, and Asia markets at $250,000 maximum), and Florida (Broward County BRT consulting at up to $30 million over five years and Visit Lauderdale project specialists for Spanish-speaking and Brazilian travel trade). Representative recent opportunities include the Orange County Transportation Authority's RFP for Measure M Environmental Mitigation Program public outreach (due July 13, 2026, $150,000 for three years with optional extension, structured as time-and-expense with fully burdened hourly rates for Project Manager, Account Coordinator, Graphic Designer, and Community Liaison), the Ontario International Airport Authority's RFP for promotional merchandise vendor services (due July 23, 2026, branded items sourcing and fulfillment for airport marketing and executive gifting), the Orange County Transportation Authority's RFP for Pacific Surfliner social media marketing and digital services (due July 9, 2026, $450,000 for one year covering minimum 3–5 weekly posts per platform and monthly video production across Facebook, Instagram, TikTok, X, YouTube, and LinkedIn), and Texas A&M University's RFQ for on-call marketing services (due July 23, 2026, 2% VetHUB goal, audience research through event activation across three-year initial term with two optional one-year renewals).