UNSPSC 80141704: Franchise operations

UNSPSC 80141704 Franchise operations is a Commodity code that encompasses service-delivery and operational-support contracts where state and local governments establish ongoing relationships with vendors to handle branded activities, public engagement, community promotion, and event management on behalf of government entities. State and local procurement under this code centers on marketing and communications support for destination promotion, tourism development, public outreach for major infrastructure projects, and specialized event and community programs. The issuing bodies are mixed — transportation authorities, state tourism and economic development offices, county and municipal parks and recreation departments, and convention and visitor bureaus. Recent solicitations reveal substantial activity from the Orange County Transportation Authority across multiple outreach initiatives, as well as procurement from state-level tourism offices (Texas), county convention bureaus (Broward County, Greater Fort Lauderdale), and city planning and communications departments (Milpitas, College Park, Milton, North Miami Beach, and others). Work being solicited includes comprehensive public outreach and community engagement for rail and transit projects, social media marketing and digital advertising for transportation corridors, destination marketing and tourism promotion, festival and event marketing and merchandise sales, and community-based social marketing for climate and environmental initiatives.

The geographic spread centers on California (particularly Orange County for transit-related outreach), Texas (state-level tourism and economic development marketing), Florida (county and municipal tourism and convention services), and scattered municipal procurement across Georgia, Arizona, Connecticut, Colorado, Michigan, and Washington. Representative recent opportunities include the Orange County Transportation Authority's RFP for Measure M Environmental Mitigation Program public outreach (RFP 250350, response due July 13, 2026, estimated value $150,000 for three years), Orange County Transportation Authority's RFP for Pacific Surfliner social media marketing and digital services (RFP 250315, response due July 9, 2026, estimated value $450,000 for one year), the City of Milton's RFP for on-site merchandise screen printing and sales at Crabapple Fest (RFP 26-PR02, response due July 16, 2026, profit-split model with no fixed city cost), the Ontario International Airport Authority's RFP for promotional merchandise vendor services (RFP 2026-RFP-082, response due July 23, 2026), and the Texas Office of the Governor's RFP for tourism public relations and marketing services in Mexico (RFP 301-26-06599, response due July 1, 2026, estimated value $300,000 for initial 12-month period). The code shows sustained demand for fixed-term, on-call, and event-based marketing and communications support across transit, tourism, parks and recreation, and municipal communication functions.