UNSPSC 80141512: Market research on location surveys

UNSPSC 80141512 Market research on location surveys—a Commodity code—encompasses public engagement strategy development, stakeholder outreach, and community communications support that state and local governments solicit to build awareness and shape behavior around transportation, environmental, tourism, and economic development initiatives. Recent opportunities show state and local buyers using this code to fund consultants who conduct market research, audience segmentation, campaign design, and multi-channel communications delivery across digital, print, broadcast, and in-person channels, though a substantial portion of the tagged opportunities diverge significantly from literal "location surveys" into broader marketing and public communications work. The issuing-body mix spans transportation authorities (Orange County Transportation Authority in California, Broward County Transportation Department in Florida, North Florida Transportation Planning Organization), state economic development and tourism offices (Texas Office of the Governor), convention and visitor bureaus (Greater Fort Lauderdale, Broward County, Collier County Tourism Division), school districts and universities (Texas A&M University, East Texas A&M, Tempe Elementary School District, Glendale Elementary School District, Texas Education Agency), regional water utilities and municipalities (Great Lakes Water Authority in Michigan, City of Milpitas in California, City of Thousand Oaks in California, Columbus Consolidated Government in Georgia), and independent public agencies (Texas Veterans Land Board, Texas State Technical College, San Bernardino County Service Area 60). Orange County Transportation Authority appears repeatedly as a high-volume issuer, with at least five recent opportunities tagged to this code spanning express lanes marketing, streetcar ridership campaigns, rail project outreach, and environmental mitigation programs.

Geographic activity concentrates in California (particularly Orange County), Texas (state-level tourism and economic development), Florida (transportation planning, convention bureaus), and Arizona (school districts), with additional recent solicitations in Georgia, Michigan, Colorado, and South Dakota. Representative recent opportunities include the Orange County Transportation Authority's RFP 250350 for public outreach and community engagement services for the Measure M Environmental Mitigation Program ($150,000 over three years, due July 13, 2026, with a pre-proposal conference on June 23, 2026), the Orange County Transportation Authority's RFP 250271 for express lanes marketing services ($450,000 over three years, due June 30, 2026), the Texas Office of the Governor's RFP 301-26-07016 for tourism advertising and marketing services ($55 million over the initial term through August 31, 2027), and East Texas A&M University's RFQ-26-0003 for on-call marketing services (due July 23, 2026, with VetHUB 2% participation goal and potential three-year initial term plus two one-year renewals). The code shows active procurement momentum in mid-2026, though many recent opportunities labeled with this commodity code are functionally marketing, communications, public relations, or brand management contracts rather than literal market research or location survey work, suggesting potential misclassification in state and local taxonomy application.