UNSPSC 80142110: Lead generation

Gathering contact details to enrol potential donors into our fundraising programs (list brokerage: the process of selecting and procuring mailing lists and other sources of names for acquisition; warm & cold lead buying mean to contact existing or new potential donors).

UNSPSC 80142110 Lead generation is a Commodity code representing a narrow slice of what state and local governments actually buy under it — primarily community outreach, stakeholder engagement, and public awareness campaigns bundled with marketing communications services. Recent state and local opportunities solicited under this code show little activity directly aligned with the abstract definition of "lead generation"; instead, they reflect demand for integrated public engagement and promotional services where audience identification and outreach strategy form a component within broader communications work.

State and local issuing bodies soliciting under this code span transit authorities, city governments, school districts, state agencies, and regional planning organizations across California, Florida, Georgia, Texas, and other jurisdictions. The Orange County Transportation Authority appears repeatedly as a buyer, issuing multiple solicitations for public outreach and ridership marketing. Recent representative opportunities include the Orange County Transportation Authority's RFP 250350 for public outreach supporting the Measure M Environmental Mitigation Program (response date July 13, 2026, estimated value $150,000 over three years), the Los Angeles-San Diego-San Luis Obispo Rail Corridor Agency's RFP 250315 for Pacific Surfliner social media marketing and digital marketing services (response date July 9, 2026, contract value $450,000 for one year), and the Orange County Transportation Authority's RFP 250271 for Express Lanes marketing program (response date June 30, 2026, contract value $450,000 over three years). Beyond transit, Columbus Consolidated Government solicited community engagement services for an EPA Multipurpose Brownfield Grant (RFP due August 21, 2026), and the Texas Office of the Governor issued multiple RFPs for tourism public relations and marketing in Mexico and abroad. Geographic activity clusters in California (particularly Orange County), Florida, Texas, and Georgia, with sporadic opportunities in other states. The code shows moderate but fragmented activity across diverse issuing bodies and use cases, suggesting that procurement offices tag audience identification and outreach strategy under this commodity designation inconsistently, often pairing it with broader marketing, communications, or community engagement work rather than treating lead generation as a standalone service line.