UNSPSC 80141510: Market research telephone surveys

UNSPSC 80141510 Market research telephone surveys is a Commodity code that encompasses telephone-based survey services, focus groups, and customer research methodologies used by state and local governments to collect public opinion data, measure program awareness, and inform policy decisions. Recent state and local solicitations show that governments are purchasing market research and social listening services primarily through marketing and communications consulting arrangements rather than as standalone telephone survey contracts. The Orange County Transportation Authority, transit authorities, city tourism offices, and state economic development agencies dominate recent procurements under this code, consistently bundling survey and polling work into broader public engagement, destination marketing, and communications strategy contracts. Work performed under this code includes audience research and segmentation, brand perception studies, program awareness tracking, customer satisfaction measurement, and competitive benchmarking—all typically delivered via phone, digital panels, or hybrid methodologies integrated into larger marketing campaigns.

Recent activity concentrates in California and Texas. The Orange County Transportation Authority posted three marketing and communications solicitations in June–July 2026 (RFP 250350 for Measure M environmental outreach, RFP 250271 for 405/91 Express Lanes marketing, and RFP 250036 for OC Streetcar ridership marketing), each requesting market research and customer research components alongside creative and strategic consulting. The City of Milpitas (California) issued RFP 26-155 in June 2026 for on-call communications and marketing support including audience research. Texas procurements include the Open Education Resources Marketing contract (TEA RFP 701-26-009, May 2026), tourism marketing services for Mexico (Office of the Governor RFP 301-26-06599, July 2026), and the Texas Veterans Land Board's social media data analytics RFP (7969-JW, May 2026). Pulaski County, Arkansas, and municipalities in Georgia and Florida (College Park, North Miami Beach, Collier County) have also posted destination marketing and communications contracts incorporating market research. Geographic spread extends across California, Texas, Florida, Georgia, Arkansas, and South Dakota, with transportation authorities and tourism/economic development offices as primary issuing bodies. The code shows modest overall volume; telephone surveys appear as line items within larger marketing contracts rather than standalone procurements, reflecting modern preference for integrated research delivered through digital and social listening channels alongside traditional survey methods.