UNSPSC 80141510: Market research telephone surveys

UNSPSC 80141510 Market research telephone surveys is a Commodity code that names a specific research methodology, but the recent state and local opportunities tagged under it reveal a broader and more diverse scope of work than the code title alone suggests. State and local governments are actually procuring market research and polling services across multiple methodologies—including hybrid live-phone and text-to-online surveys, digital questionnaires, audience segmentation studies, and behavioral research—to support policy development, program evaluation, visitor and customer experience measurement, and campaign effectiveness tracking. Boulder County Public Health, Sarasota County, the City of Dallas, and the Mississippi Department of Human Services have all recently solicited under this code or closely related categories for survey design, data collection, analysis, and reporting to inform decisions ranging from sugar-sweetened beverage policy feasibility to airport passenger satisfaction to fatherhood program outreach capacity.

Issuing bodies span counties, cities, transit authorities, and state agencies across multiple regions. Boulder County (Colorado), Sarasota County (Florida), the City of Dallas (Texas), and the Mississippi Department of Human Services represent recent purchasers, with activity concentrated in the South and West. Representative opportunities include Boulder County Public Health's RFP for polling on sugar-sweetened beverage reduction strategies (proposals due October 15, 2026, not-to-exceed $15,000, hybrid live-phone and text-to-online methodology), Sarasota County's RFP for market research and customer surveys supporting the Breeze transit marketing program (proposals due August 19, 2026, three-year anticipated term with annual market research and awareness questionnaires), and the City of Dallas's ITB for digital survey questionnaires measuring customer satisfaction at Dallas Love Field Airport under Airport Council International standards (bids due August 10, 2026, five-month term). The code shows steady but modest recent activity, with opportunities typically valued under $100,000 except where embedded within larger marketing or program-evaluation contracts.