UNSPSC 80141508: Syndicated or proprietary forecast studies

UNSPSC 80141508 Syndicated or proprietary forecast studies (Commodity) captures work that state and local governments are actually procuring under this code as marketing, communications, and strategic planning services rather than traditional forecast research. Recent solicitations show transportation authorities, municipalities, convention bureaus, and state tourism agencies contracting for public outreach strategy, social media marketing, destination marketing, visitor engagement campaigns, and communications consulting—services that blend audience research, strategic messaging, and campaign execution. The code's nominal scope (syndicated or proprietary forecast studies) diverges sharply from what is actually being bought in state and local procurement activity, where the label masks a heterogeneous set of marketing and communications work.

Issuing bodies span transit agencies (Orange County Transportation Authority, Broward County Transportation Department), municipalities and tourism promotion entities (City of College Park, Georgia; City of Milpitas; City of New London), counties (Collier County, Broward County), state departments (Texas Office of the Governor, Texas Education Agency, Texas A&M University System), special-purpose districts (San Bernardino County Service Area 60), and educational institutions (East Texas A&M University, Texas State Technical College, Prairie View A&M University). The Orange County Transportation Authority appears repeatedly across five opportunities spanning Measure M environmental mitigation outreach, Pacific Surfliner digital marketing, Express Lanes marketing, OC Streetcar ridership marketing, and rail capital projects community engagement—indicating concentrated activity from a single repeat buyer. Geographic spread includes California (Orange County, Monterey, Thousand Oaks, Milpitas), Texas (Austin, College Station, Houston, statewide), Florida (Broward County, Miami-Dade, New London County bordering Connecticut), Georgia (Atlanta, College Park), Arizona (Tempe, Glendale), Michigan, South Dakota, Washington, and Arkansas. Representative solicitations include the Orange County Transportation Authority's RFP 250350 for $150,000 public outreach services supporting Measure M Environmental Mitigation (due July 13, 2026), the Texas Office of the Governor's RFP 301-26-07016 for $55 million Tourism Advertising and Marketing Services (due June 5, 2026), and the Texas Education Agency's RFP 701-26-009 for Open Education Resources Marketing covering five years beginning September 2026 (due May 6, 2026). Evaluation across these opportunities emphasizes experience with government or nonprofit communications, demonstrated success with integrated campaigns, ability to manage multiple concurrent projects and diverse stakeholder engagement, and compliance with accessibility and multilingual delivery standards.