UNSPSC 80141507: Consumer based research or clinics or focus groups

UNSPSC 80141507 Consumer based research or clinics or focus groups is a Commodity code that covers public engagement, community research, and stakeholder consultation work being solicited by state and local jurisdictions. The code captures activities ranging from formal focus group research and market analysis to multiplatform community outreach campaigns and destination marketing research. State and local buyers use this code for consumer perception studies, travel trade research, audience segmentation work, and sustained public engagement programs tied to policy implementation, destination promotion, service delivery, or capital project delivery. Recent opportunities show transit authorities, tourism agencies, cities, and special-purpose districts acquiring these services to support communications strategies, gather constituent feedback on major initiatives, and conduct behavioral research informing public policy.

The issuing bodies span a diverse mix: regional transportation authorities (Orange County Transportation Authority, Broward County Transportation Department), state agencies (Texas Education Agency, California Institute for Regenerative Medicine), county and city planning and tourism departments (City of College Park, City of Thousand Oaks, Collier County), and specialized entities (Texas Workforce Commission, Texas Veterans Land Board). Orange County Transportation Authority appears multiple times in recent activity, posting RFPs for public outreach for environmental mitigation (RFP 250350, $150,000 over three years, proposals due July 13, 2026), social media marketing for the Pacific Surfliner rail corridor (RFP 250315, $450,000 for one year, proposals due July 9, 2026), and Express Lanes marketing (RFP 250271, $450,000 over three years, proposals closed June 30, 2026). Additional recent activity includes the California Institute for Regenerative Medicine's focus group research procurement (RFP 26CC000424, $60,000, proposals due July 31, 2026) targeting cell and gene therapy attitudes across diverse California communities, and Columbus Consolidated Government's community engagement services for an EPA brownfield grant (RFP PE70662NONST2027000000117, proposals due August 21, 2026). Activity concentrates in California, Texas, Florida, and Arizona, with secondary activity across Georgia, Colorado, Connecticut, and Washington. The code reflects sustained demand for research and engagement services supporting both infrastructure and policy initiatives at the local and regional level.