UNSPSC 80141618: Sales marketing agencies including print

UNSPSC 80141618 Sales marketing agencies including print is a Commodity code under which state and local governments procure marketing, advertising, communications, and brand development services delivered by specialized agencies and consultants. Recent state and local solicitations show governments buying strategic marketing campaigns, brand identity work, public outreach, digital content production, media buying and planning, social media management, video and photography production, and print collateral design—work spanning tourism boards, transit authorities, economic development offices, school districts, counties, and municipal agencies. The recent opportunity mix reveals work ranging from narrowly defined projects (a single campaign, a website redesign, truck wraps for a school district) to broader retainers and on-call arrangements where vendors serve as Agency of Record or provide flexible capacity across multiple communications initiatives.

Activity clusters in Florida (Sarasota County, Broward County, Orange County, Pinellas County, the City of North Miami Beach, Monroe County), Texas (Fort Worth, Texas State University, Cypress-Fairbanks ISD), California (City of Thousand Oaks), Colorado (Town of Parker), and scattered activity across Arizona, Connecticut, Georgia, Illinois, Michigan, Mississippi, Nevada, New York, Ohio, Oregon, Rhode Island, Tennessee, and Washington. Representative recent opportunities include the Sarasota County public transit marketing RFP (262858MM, proposals due August 19, 2026, three-year term, market research and five-year marketing plan development), the City of North Miami Beach citywide brand development and implementation RFP (RFP 2026-086, proposals due September 2, 2026, brand strategy through creative applications), the Orange County Transportation Authority Express Lanes marketing services RFP (RFP 250271, valued at $450,000 over three years, proposals due June 30, 2026, integrated strategic marketing and campaign management), and the City of Fort Worth AI-based Interactive Voice Response solution RFP (RFP 260, proposals due October 22, 2026, with a 30% small business participation goal). The solicitation types span RFPs, RFQs, ITQs, and ITBs; issuing bodies include county transportation authorities, convention and visitors bureaus, city planning and communications departments, school districts, and state university systems. No set-asides dominate the code uniformly, though small business participation goals, local-vendor preferences, and DBE requirements appear in subset of procurements tied to federal transportation funding or state-mandated set-aside law.