UNSPSC 80141618: Sales marketing agencies including print

UNSPSC 80141618 Sales marketing agencies including print is a Commodity code capturing the full range of marketing communications, public outreach, and promotional services that state and local governments procure to build awareness, manage reputation, and drive engagement around transportation initiatives, tourism destinations, civic programs, and institutional brands. The work state and local agencies are actually buying under this code spans integrated marketing campaigns (strategic planning, media buying, creative development, and performance reporting), public communications and community outreach for infrastructure and capital projects, social media and digital marketing across multiple platforms, destination marketing and tourism promotion, and the production of print collateral and promotional merchandise. Issuing bodies include transportation authorities (Orange County Transportation Authority, Broward County Transportation Department, North Florida Transportation Planning Organization), city and county governments (College Park, Tempe, New London, Milton, Glendale, Thousand Oaks, Collier County), state agencies (Texas Education Agency, Texas Office of the Governor, Texas Veterans Land Board, Texas Workforce Commission, Washington State Department of Commerce), school districts (Region One Education Service Center, East Texas A&M University, Glendale and Tempe Elementary School Districts), special-purpose districts (Ontario International Airport Authority, Monterey-Salinas Transit District), and regional authorities (LOSSAN Rail Corridor Agency). The Orange County Transportation Authority and state of Texas agencies appear repeatedly as major buyers across the recent opportunities.

Geographic activity concentrates in California (Orange County Transportation Authority's multiple solicitations for rail outreach, Express Lanes marketing, Streetcar ridership programs, and infrastructure project communications), Texas (Office of the Governor's international tourism and trade marketing, Texas Education Agency's open education resources and physical fitness assessment marketing, Texas Veterans Land Board digital analytics), and Florida (Broward County's transit and event marketing, Greater Fort Lauderdale CVB's travel trade specialists, Collier County's tourism visitor guide, North Miami Beach water utility communications). Representative recent opportunities include the Orange County Transportation Authority's $150,000 RFP 250350 for Measure M Environmental Mitigation Program public outreach (due July 13, 2026), OCTA's $450,000 RFP 250271 for 405 and 91 Express Lanes integrated strategic marketing including ethnic translation services in Spanish, Chinese, Korean, Vietnamese, Tagalog, and Farsi (proposals due June 30, 2026), OCTA's $450,000 RFP 250315 for Pacific Surfliner social media and digital marketing across six platforms (due July 9, 2026), the Ontario International Airport Authority's RFP 2026-RFP-082 for promotional merchandise sourcing and fulfillment with an 8–10 percent small business participation goal (due July 23, 2026), the Texas Office of the Governor's RFP 301-26-07016 for Tourism Advertising and Marketing Services at $55 million for the initial performance period through August 31, 2027 (due June 5, 2026), the Texas Education Agency's RFP 701-26-009 for Open Education Resources Marketing spanning five years beginning September 2026 (due May 6, 2026), and the City of Milpitas' RFP 26-155 for on-call communications and marketing support including video production, graphic design, and media buying for a five-year term (due July 28, 2026). Activity is strong and recent, with most opportunities posted within the past 60 days and response dates concentrated in May through August 2026.